When is the right time to trademark your brand?

The best business strategy is to think about trademarks from the very beginning—ideally, when you're choosing your business name and logo and forming your business entity.

What would you like to protect?

This article is for informational purposes. This content is not legal advice, it is the expression of the author and has not been evaluated by LegalZoom for accuracy or changes in the law.

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updated September 1, 2023 · 3min read


Jane Haskins, Esq.

by Jane Haskins, Esq.

Jane Haskins is a freelance writer who practiced law for 20 years. Jane has litigated a wide variety of business disp...

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