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…though. Here's how to transition from a brick and mortar operation to an online business . Start small when launching your site Before investing in your own e-commerce site…

…with end up buying from you. Find out what customer acquisition costs are, how to calculate them, and why they are part of ensuring your business' success. What are customer…

…rights 4 tips to protect intellectual property The basics of intellectual property enforcement How to fight theft of intellectual property View the infographic below for a helpful summary of intellectual…

…and respect are what employees crave. Learn how to motivate employees beyond money and benefits. Good management makes for motivated employees Gallup's latest State of the American Workplace study…

…an online store. "I find a way how I can do it better. This is part of your due diligence and must always be done before starting anything." …

…new ways to differentiate yourself from potential competition." How to differentiate your business Whatever business idea you plan to go with, make sure you stand out from the competition…

…be induced by attempting to sell your product to the wrong market segment." How do you find product gaps? Product-gap analysis can be conducted in a number of…

…build brand identity , and that includes a brand name. How to build brand identity The process of building a brand name, also referred to as branding , for a product or…

…Notably, there are no copyright rights in a voice, no matter how unique you believe it is. Sound recording copyright registration process The U.S. Copyright Office outlines the  copyright…

…you understand what your customers want, why they want it, and how you can hone your product or messaging to help secure a sale. What are focus groups? Originating after…