How do you build a brand name?

What do Coca-Cola, Starbucks, Avis, Levis, and Cheerios have in common? They're all brand names—and more than likely these brand names are familiar to you. But it takes time and a quality product or service to build brand identity, and that includes a brand name.

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Heleigh Bostwick

by Heleigh Bostwick

Heleigh Bostwick has been writing for LegalZoom since 2006, touching on topics as diverse as estate planning and kids...

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Updated on: March 27, 2023 · 2min read


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This article is for informational purposes. This content is not legal advice, it is the expression of the author and has not been evaluated by LegalZoom for accuracy or changes in the law.

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