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  • articleWorking with Kids and Model Release Forms

    …However, if you do use the photo for advertising or business-related reasons—which includes anything that would be considered promotional, even if no money exchanges hands—and the person…

  • articleWhat Is Fixed Cost?

    …fixed costs, but the type of fixed costs your business pays depends on the type of goods or services you produce. Some common examples of fixed costs include: Advertising. This…

  • articleTrade Name vs. Business Name: What's the Difference?

    …a business name. Your trade name is generally the name you display on your storefront, advertising, and customer-facing materials. Your legal business name is the name registered with your…

  • articleHow to Conduct an Indiana Business Search

    …potentially having your registration denied, choosing the wrong name—or just one too similar to another company's—can also be a nightmare for branding, advertising, and reputation management. Luckily…

  • articleHow to Write an Effective Marketing Plan

    …your budget, researches your competition, and develops adequate advertising and promotional activities. Each section of a marketing plan should detail specific ways to achieve your corporation's objectives. Because of…

  • articleWhy You Need a Marketing Plan

    …the product or service being sold, budget, and advertising and promotion. Market research An effective marketing plan begins with conducting market research. This will provide relevant data that will help…

  • article5 Tips to Attract New Online Customers

    …phrases people type into search engines. Niles Koenigsberg, a digital marketing specialist at  Real FiG Advertising + Marketing , recommends using tools such as  SE Ranking ,  Moz , and  Ahrefs  to identify keywords…

  • articleWhat Kind of Business Methods Can You Patent?

    …methods, processes—including computer software). Suddenly, e-commerce features such as subscription-based access, targeted advertising networks, portal sites, online auctions, virtual malls, and even forums were now considered business…

  • articleWhat Startups Need to Know About Their First Employees

    …several thousand dollars per employee on top of recruiting costs. Hiring best practices Hiring requires more than just writing up job descriptions and advertising. Before you get to that point…

  • articleGraphic Design Business Name Generator (With 400 Ideas)

    …and identity design Web and digital design Print and publication design Illustration and custom artwork Advertising and marketing design Packaging design Motion graphics and animation Event and experiential design For…