How to write an effective marketing plan

One of the most important aspects of starting and running your corporation is first developing a comprehensive marketing plan. Many first-time business owners think placing an ad, running a television commercial and designing a glossy brochure will automatically bring in customers. However, the "build it and they will come" aspect doesn't work in the business world; it takes careful planning and a comprehensive understanding of the marketplace in order to develop a business strategy that will ensure success. What is a Marketing Plan?

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Stephanie Morrow

by Stephanie Morrow

Stephanie Morrow has been a contributor to LegalZoom since 2005 and has written about nearly all aspects of law, from...

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Updated on: April 19, 2022 · 7 min read


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This article is for informational purposes. This content is not legal advice, it is the expression of the author and has not been evaluated by LegalZoom for accuracy or changes in the law.

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