Marketing Your Business
Marketing is key to reaching new customers and growing your business. Learn how to start a marketing plan, or fine-tune your current one.
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The 6 Best Logo Makers for Small Business Owners
Your logo helps customers recognize your brand. These are the best logo designers to help you create one that you and your customers will love.
· 9 min read
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Customer Word of Mouth, Both Good and Bad
Word-of-mouth referrals come from satisfied customers and can grow your brand’s visibility and reputation rapidly by leveraging your customers’ network and connections.
· 6 min read
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Brand Equity: How to Build, Measure, and Manage Your Brand's Value
Looking to increase your company's profits or attract new investors? Brand equity can help with these goals. Here's how it's done.
· 10 min read
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How to Find Sales Leads that Actually Work
Looking for strong sales leads? Try these six ways to generate them yourself.
· 4 min read
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How Startups Can Use Facebook Marketing to Brand, Sell, and Grow
Facebook marketing is a must for startups looking to grow their brand and sell more products and services. Learn more about best practices and the right tools to use to make your startup stand out.
· 4 min read
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Cost of Marketing: What Is the Average Budget?
As today's savvy businesspeople know, to have a strong business people have to know who you are and what you offer. You need good marketing. The first step is a marketing budget to help you figure out practical steps to achieve those goals. But, how much should you spend?
· 3 min read
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How Do You Build a Brand Name?
What do Coca-Cola, Starbucks, Avis, Levis, and Cheerios have in common? They're all brand names—and more than likely these brand names are familiar to you. But it takes time and a quality product or service to build brand identity, and that includes a brand name.
· 3 min read
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How to Run a Promotion Without Running from the Law
They’re fun, engaging and can help move the needle, but contests and sweepstakes can also open up your business to big legal risks. Here are some best practices to know before you launch your next promotion.
· 3 min read
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How Small Businesses Are Turning to Video and Content Creation Amid COVID-19
With fewer in-person interactions because of the global pandemic, small businesses are turning to video content creation to offer personalized experiences and stay connected to their customers.
· 4 min read
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Running a Sweepstakes or Contest? Here's What You Need to Know
They’re fun, engaging and can help move the needle, but contests and sweepstakes can also open up your business to big legal risks. Here are some best practices to know before you launch your next promotion.
· 3 min read
