Marketing Your Business

Marketing is key to reaching new customers and growing your business. Learn how to start a marketing plan, or fine-tune your current one.

Business evolution: How to push beyond startup mode
Business owners share expert advice for evolving your business beyond startup mode.
August 15, 2023 · 3 min read
How small businesses are turning to video and content creation amid COVID-19
With fewer in-person interactions because of the global pandemic, small businesses are turning to video content creation to offer personalized experiences and stay connected to their customers.
July 14, 2023 · 3 min read
How to use Facebook groups to grow your customer community
By using this organic social media marketing tool, you can increase engagement among your customer base and your sales as well.
April 6, 2023 · 3 min read
How businesses are preparing for the holiday season during COVID-19
With 66% of consumers planning to do more holiday shopping online in 2020, business owners need to take steps to capture some of these sales.
April 5, 2023 · 3 min read
Why trade shows are important for your small business
How can you promote your small travel agency to hundreds or even thousands of potential customers? One of the best strategies that companies from every industry have found to market their products and services to a large specified group of potential customers is by becoming an exhibitor at a trade show.
March 28, 2023 · 4 min read
Cost of marketing: What is the average budget?
As today's savvy businesspeople know, to have a strong business people have to know who you are and what you offer. You need good marketing. The first step is a marketing budget to help you figure out practical steps to achieve those goals. But, how much should you spend?
March 28, 2023 · 3 min read
Driving web traffic to your unknown website
The old saying "build it and they will come" doesn't always work in the vast world of the Internet. After you build your Web site, you must take certain steps to make sure your site is visited. So, what can you do. Read more to find out about marketing your internet website.
March 28, 2023 · 5 min read
How do you build a brand name?
What do Coca-Cola, Starbucks, Avis, Levis, and Cheerios have in common? They're all brand names—and more than likely these brand names are familiar to you. But it takes time and a quality product or service to build brand identity, and that includes a brand name.
March 27, 2023 · 2 min read
Use the internet to build your brand
Experts estimate it took about 20 years to construct the Great Pyramid of Giza. The same can be said of building a brand for your company. Here's how the internet can help expedite building awareness and strong brand recognition if you use the proper tools.
March 27, 2023 · 6 min read
Cost of marketing II: Advertising on cable TV
For many small to midsize businesses with a limited advertising budget, national, broadcast television advertising isn't a viable option. But that doesn't mean that you can't use this effective tool. A low-cost alternative to traditional television advertising is putting those advertising dollars into cable television.
March 27, 2023 · 3 min read