Marketing Your Business

Marketing is key to reaching new customers and growing your business. Learn how to start a marketing plan, or fine-tune your current one.

Why you need a business identity
The way you visually represent your business can have a large impact on your customers' perception of your brand.
November 3, 2023 · 3 min read
How to run a promotion without running from the law
They’re fun, engaging and can help move the needle, but contests and sweepstakes can also open up your business to big legal risks. Here are some best practices to know before you launch your next promotion.
November 2, 2023 · 3 min read
Business owners: Make LinkedIn work for you in 10 steps
Optimizing your LinkedIn presence takes some time and commitment, yet LinkedIn is one tool you can't afford to ignore in today's market.
November 1, 2023 · 3 min read
How startups can use Facebook marketing to brand, sell, and grow
Facebook marketing is a must for startups looking to grow their brand and sell more products and services. Learn more about best practices and the right tools to use to make your startup stand out.
October 31, 2023 · 3 min read
What your logo design says about your business and why it matters
Having the right logo is an important part of creating your business. Find out what your logo design says about you.
October 25, 2023 · 3 min read
How to improve traffic to your website
To improve your website traffic, invest in paid and organic tactics like SEO, content marketing, keyword research, and digital ads. Learn more.
October 16, 2023 · 3 min read
Email marketing basics
If your business isn't utilizing email marketing efforts to stay connected with customers, it's time to get started.
August 30, 2023 · 3 min read
Business newsletters 101: Effective newsletters in 6 easy steps
Are you using e-newsletters to connect with your customers? Email's not just for special offers and product announcements. Stay connected to your existing customers and build relationships with new ones by offering them useful content. It can be as easy as these 6 steps.
August 30, 2023 · 2 min read
Digital marketing: SEO vs. SEM and why your business needs both
SEO and SEM are digital marketing strategies aimed at internet search results. Find out the difference between the two, and learn why a combined approach may be the best bet for your business.
August 24, 2023 · 3 min read
Have I run out of customers? What to do when the phone stops ringing
Are you losing customers? Win them back with these easy-to-follow customer retention tactics, including going above and beyond when it comes to customer service and asking your current customers for reviews.
August 24, 2023 · 3 min read