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  • articleHow to Learn from Your Competitors

    … he says. “Make a list. Look at how many reviews there are. Look for holes in their marketing and advertising." Next, ask yourself what they are all missing. “I…

  • articleWhat to Include in Your Consulting Agreement

    …some of the more common business fields are: Investing Marketing and advertising Sales Real estate Tax Computers and technology Diversity training Common clauses in a consulting service agreement Before the…

  • serviceOnline Small Business Accounting Software | 30-Day Free Trial

    …such as: Marketing and advertising Accounting, legal, and IT help Rent and utilities Rent and utilities Training and education Non-operating expenses These expenses are unrelated to a business' core…

  • articleHow to Start an Online Business in 8 Steps

    …features, and algorithm. Email marketing . Use personalized and targeted email campaigns to keep your audience informed about your launch, promotions, and new offerings when they come out.  Paid advertising. Invest…

  • articleHow to Organize Business Expenses: 7 Important Steps

    …and administrative (SG&A) expenses. SG&A expenses include all costs not directly related to the production of a good or the performance of a service, like: Advertising Marketing Accounting…

  • articleWhy You Need a Marketing Plan

    …budget, and advertising and promotion. Market research An effective marketing plan begins with conducting market research. This will provide relevant data that will help you solve any potential marketing problems…

  • articleHow to Write an Effective Marketing Plan

    …quot;grassroots" advertising, including coupons, free giveaways, product launches, community involvement, and product demonstrations. A budget for marketing materials will also be listed in this section, including business cards…

  • article5 E-Commerce Must-Haves that Will Save You Time and Money

    …customers are coming from and track the success of online advertising campaigns. If you don't watch your analytics, you may end up spending money on marketing channels that aren…

  • articleHow Much Is Customer Acquisition Costing You? Here's How to Add It Up

    …or a year. Then add up all of your marketing and sales costs for that time period. You may need to divide any annual costs by 12 if you're…

  • article5 E-Commerce Landmines You Need to Avoid

    … says Lewis Goldstein, founder of Santa Monica, Calif.-based Blue Wind Marketing , an advertising, and marketing agency that works with e-commerce businesses. "People have access to more perfume…