Are you ready to be your own boss and set your own schedule? Have you been daydreaming about pursuing a passion or using your experience to strike out on your own?
If you have, you may want to consider opening a small business. There are endless options, but some of the most profitable small business ideas may surprise you.
Below, you'll find some of the best business ideas in tech, consulting, home improvement, health care, hospitality, and other industries.
Methodology: All salary data was provided by Salary.com and Payscale, and information about states with the highest-paying salaries is based on data from Zippia. Note that these numbers may vary by state and level of experience.
Top 5 most profitable small business ideas at a glance
These businesses combine low overhead with high earning potential, making them ideal for entrepreneurs seeking sustainable income with manageable startup investments.
| Business type | Earnings potential | Startup costs | Growth rate |
|---|---|---|---|
| Website/App Development | $60K–$110K+ | Low | 25% by 2032 |
| Information Security | $95K–$115K+ | Low to medium | 31% by 2029 |
| Online Business Consulting | $70K–$120K+ | Low | 11% by 2029 |
| Financial Consulting | $40K–$130K+ | Low | Steady demand |
| Real Estate | $68K–$145K | Low to medium | Steady demand |
What makes a small business profitable?
The most profitable small businesses share three key characteristics: low overhead costs, high-demand services, and scalable business models. Businesses requiring minimal physical inventory, equipment, or commercial space typically achieve higher profit margins because operational expenses remain low even as revenue grows.
High-demand expertise: Businesses offering specialized skills in growing industries—like cybersecurity, software development, and digital marketing—command premium rates because demand exceeds supply.
Low startup costs: Service-based businesses typically require less capital than product-based companies, allowing entrepreneurs to achieve profitability faster without significant debt.
Scalability: The most profitable businesses can grow revenue without proportionally increasing costs, often by leveraging technology, freelancers, or digital delivery methods.
Tech and consulting businesses rank among the most profitable small business models because they require minimal overhead while commanding premium rates for specialized expertise. Consultants can earn $70K–$130K+ annually by sharing knowledge with other business owners—often without managing projects or maintaining inventory.
1. Website and app development
It should be no surprise that tech is one of the fastest-growing industries.
Website and app development businesses earn $60K–$110K+ annually by creating digital solutions for clients. Software developer jobs are expected to grow 25% by 2032 according to the Bureau of Labor Statistics, making this one of the fastest-growing and most profitable tech fields.
You can start without formal programming experience by taking online courses in popular coding languages like HTML, CSS, JavaScript, and Python. Work as a freelance developer or consultant for corporate clients to build your portfolio and client base.
- Earning potential: $60K–$110K+
- Skills: HTML, CSS, Javascript, Kotlin, Objective-C, Swift, C#, jQuery, PHP, Git, API, and Python
- Education: Degree or certification in computer science, information technology, computer engineering, or a related field
- Certifications: Certified web professional, certified software development professional
- Licenses: Business license
- Legal documents: Web development agreement, website maintenance agreement
- Tools to get started: Code editor, Chrome developer tools, GitHub, computer, internet connection, and collaborative design and development software
- Highest-paying states: Washington, Wyoming, Oregon, North Dakota, and Montana
2. Financial consulting
If you're a numbers whiz, have an impressive portfolio of work, and have a proven track record, you could have a promising future as an accountant with your own firm or financial consultant.
Many business owners prefer to spend their days working on their craft and engaging with clients—not sitting at a desk crunching numbers and creating budgets. This means you stand to make a lot of money by providing bookkeeping and advising services to small and midsize businesses.
- Earning potential: $40K–$130K+
- Skills: Financial planning, investment management, math, trend analysis
- Typical education: Bachelor's degree in finance, business, or accounting
- Certifications: Certified management accountant, CFP certification
- Licenses: Series 63 license, series 65 license
- Legal documents: Consulting agreement
- Tools to get started: Financial adviser software, client management software, scheduling software
- Highest-paying states: New York, Maine, Massachusetts, and Vermont
3. Online business consulting
Work with business owners to help them meet their goals.
Once you've mastered your field, work with other businesses to solve complex problems as a consultant. You could help in various areas, like building their social media presence, managing finances, or optimizing internal resources.
The U.S. Bureau of Labor Statistics (BLS) shows the job outlook for management analysts will grow by 11% growth by 2029, which means demand for these services is growing much faster than the national average.
Whether your background is in HR, finance, marketing, or operations, you can put your expertise to use by opening a consulting firm.
- Earning potential: $70K–$120K+
- Skills: Project management, data analysis, operations management, analytics, budget proposal creation
- Education: Bachelor's in business management
- Certifications: Project management professional (PMP), certified management accountant (CMA)
- Legal documents: Consulting agreement
- Tools to get started: Benchmarking tools, balanced scorecard, project timeline management tools
- Highest-paying states: Alaska, Washington, New Jersey, and Oregon
4. Information security
With more people working remotely and the global expansion of e-commerce, the need for cybersecurity solutions has skyrocketed.
Firms that help companies plan and implement security measures for IT systems, devices, and networks will be increasingly in demand. Your small business could play a big role in helping to reduce data breaches and cyberattacks.
The BLS predicts that the need for information security analysts will increase 31% by 2029—much faster than the national average.
- Earning potential: $95K–$115K+
- Skills: Cloud computing, information architecture, network security, full stack web development, and data mining
- Education: Bachelor's in information security, business, computer information systems, or information technology
- Tools to get started: Network analyzer and penetration tester tools, encryption tools, antivirus software, firewall tools, network intrusion detection software, and security monitoring tools
- Highest-paying states: Delaware, New Jersey, New York, and Rhode Island
Marketing businesses command premium rates because they directly impact client revenue generation. Digital marketing consultants earn $47K–$93K+ while social media specialists make $50K–$89K+, with top performers in high-paying states like Washington and California earning significantly more.
5. Digital marketing
Digital marketing businesses help companies increase online visibility and sales through SEO, content marketing, and paid advertising strategies, earning $47K–$93K+ annually. Starting a generalized digital marketing company lets you offer bundled services to clients who prefer working with one provider.
Scale your business by hiring freelance specialists when projects exceed your expertise or capacity. This model keeps overhead low while expanding your service offerings.
- Earning potential: $47K–$93K+
- Skills: Budgeting, sales, search engine optimization (SEO), video marketing, search engine marketing (SEM), content marketing, Google Analytics, social media marketing, and/or UI/UX design
- Education: Bachelor's in finance, journalism, communications, business, or marketing
- Certifications: AMA digital marketing certification, Google certifications, HubSpot inbound marketing certification
- Licenses: You may need a permit to consult within certain industries
- Legal documents: Independent contractor agreement
- Tools to get started: Project management software, design program, data collection tool, SEO and PPC tools, cloud sharing tool, and collaboration tools
- Highest-paying states: Washington, New Jersey, Minnesota, Rhode Island, and Oregon
6. Social media marketing
Help businesses manage their appearance, reputation, and growth on popular social media platforms. If you're good at relating to people, identifying content opportunities to attract viewers, and keeping up ever-changing the latest trends, experiment with social media management.
You can be a generalist, but specialists who excel in Instagram, Tik Tok, and Pinterest are in high demand currently as well.
- Earning potential: $50K–$89K+
- Skills: Copywriting, graphic design, community engagement, and viral marketing
- Education: Bachelor's in communications, business, marketing, or journalism
- Certifications: Social media marketing specialization, HubSpot social media certification, social media marketing master certification
- Tools to get started: Design tools, computer, social media analytics tools, cloud sharing tools, post scheduling tools, and project management system
- Highest paying states: California, Connecticut, Washington, Rhode Island, and Oregon
Creative businesses offer profitable opportunities for artists and communicators, with professional writers earning $33K–$84K+, graphic designers making $37K–$68K+, and tattoo artists commanding $27K–$100K+. These businesses typically require lower startup costs while allowing you to monetize existing skills and passions.
7. Writer or author
Professional writing businesses earn $33K–$84K+ by creating content for publishers, businesses, and media outlets. Writers can specialize in lucrative niches like technical writing, proposal writing, or screenwriting, with top earners in states like Washington D.C., Delaware, and Nevada commanding premium rates.
Build your writing business by focusing on high-demand specialties such as book authoring, magazine contributions, or corporate communications. Strong spelling, grammar, and storytelling skills form the foundation of a successful writing career.
- Earning potential: $33K–$84K+
- Skills: Spelling, grammar, storytelling, digital publishing
- Education: Bachelor's in English, creative writing, or journalism
- Legal documents: Copyright, right to publish, and compensation contracts
- Tools to get started: Computer, Grammarly, word processor, plagiarism detector
- Highest paying states: District of Columbia, Delaware, Nevada, Rhode Island, and Connecticut
8. Graphic design
If you're creative and like to communicate using visuals, graphic design could be the perfect business for you to pursue. Graphic designers are in high demand and you can work from home.
With some practice, drive, and the right tools, it's entirely possible to make a good living whether you're doing brand work, apparel design, 3-D modeling, animation, or illustrations.
- Earning potential: $37K–$68K+
- Skills: Illustration, image retouching, typography, branding, formatting, web design
- Education: Bachelor's in graphic design, fine arts, design, and visual communication, or communications
- Legal documents: Design contract, copyright contract, work-for-hire agreement
- Tools to get started: Adobe Creative Cloud, Figma, Canva, Procreate, high-resolution computer, Sketch
- Highest paying states: Washington, Massachusetts, District of Columbia, Rhode Island, and New York
9. Transcription services
If you can type 70 words per minute or faster and have a penchant for accuracy and proper spelling, you already have the skills needed to excel as a transcriptionist.
Most transcriptionists can make a solid income by offering medical transcription services, and you can boost your earnings even more by earning certifications.
- Earning potential: $18K–$81K+
- Skills: Typing, proofreading, attention to detail, active listening
- Education: High school diploma or Associate's in Word Processing or English
- Legal documents: NDA
- Tools to get started: Computer, internet connection, headphones, word processing software, and time tracking software
- Highest paying states: South Dakota, New Hampshire, West Virginia, Illinois, and Nebraska
10. Translation services or interpretation
If you are fluent in multiple languages, you may have what it takes to become a professional translator. Businesses and hospitals often need to hire translators to communicate with clients and patients when there's a language barrier.
You could find work as a simultaneous interpreter, literary translator, judiciary translator, or localization translator.
Translators who speak Spanish and Mandarin are in the highest demand, but you can also find demand if you speak Arabic, German, French, Dutch, Russian, Japanese, or Italian.
You must have a high school diploma or equivalent, demonstrate language skills by passing an exam, and obtain an interpreter certificate after you receive 40 hours of training.
- Earning potential: $27K–$100K+
- Skills: Speak 2+ languages fluently, writing, knowledge of cultural nuances, active listening
- Education: Bachelor's in business, communications, or a foreign language
- Certifications: ATA certification, CCHI certification, medical interpreter certification
- Legal documents: NDA
- Tools to get started: Computer-assisted translation (CAT) program
- Highest paying states: District of Columbia, Oregon, Virginia, Montana, and New York
11. Tattooing
If you're dedicated to art and practice your craft daily, and you can't think of anything more rewarding than someone wearing your art on their body for the rest of their lives, consider becoming a tattoo artist.
You'll need to start out in someone else's shop while you complete your apprenticeship and hone your craft, but after a few years, you can open your own shop.
- Earning potential: $27K–$100K+
- Skills: Drawing, tattooing, customer service
- Education: High school diploma and an apprenticeship
- Certifications: CPR and bloodborne pathogens (BBP) certification
- Legal documents: Tattoo and body piercing consent form
- License: State tattoo license
- Tools to get started: Needles, ink, tattoo machine, gloves, hazardous waste container, tubes, tips, stencils, and a sanitary work area
- Highest paying states: New York, New Hampshire, Indiana, Wisconsin, and California
Some other creative business ideas you can pursue include:
- Painting
- T-shirt printing
- Jewelry making
- Embroidery and cross-stitching
- Candle making
Lifestyle businesses in event planning and hospitality earn $27K–$83K+ by helping clients celebrate life's important moments. Wedding planners, virtual event coordinators, and hospitality professionals can build profitable businesses with relatively low startup costs and flexible work arrangements.
12. Wedding planning
Wedding planning businesses earn $27K–$68K+ by coordinating vendors, timelines, and logistics for engaged couples. Planners negotiate contracts, manage budgets, and handle day-of coordination, with those in high-demand markets like New York, Massachusetts, and Connecticut earning premium rates.
Strong communication skills, attention to detail, and problem-solving abilities help wedding planners reduce stress for clients while creating memorable celebrations. Entry into this field typically requires building vendor relationships and obtaining certification as a Certified Wedding Planner (CFP).
- Earning potential: $27K–$68K+
- Skills: Contract negotiation, event planning, communication
- Education: Bachelor's in business, communication, or hospitality management
- Certifications: Certified wedding planner (CFP)
- Legal documents: Wedding contract
- Tools to get started: Wedding management software, venue finder tools, relationships with vendors, task organization system
- Highest paying states: New York, Massachusetts, Connecticut, New Jersey, and New Hampshire
13. Virtual event planning
Virtual event planning businesses earn $33K–$83K+ by coordinating online conferences, fundraisers, and corporate meetings for businesses, educational institutions, and nonprofits. This growing field expanded significantly after 2020 and remains in high demand as organizations embrace hybrid event models.
Virtual event planners handle logistics beyond basic video calls—including live streaming, interactive networking sessions, trade shows, and multichannel engagement strategies. You'll coordinate agendas, manage technology platforms, drive marketing efforts, and ensure seamless attendee experiences.
No specific degree is required to start this business. Success depends on organizational skills, creativity, and experience with virtual event platforms and engagement strategies.
- Earning potential: $33K–$83K+
- Skills: Customer service, contract negotiation, event management, proposal writing
- Education: Bachelor's in business, communication, marketing
- Certifications: Certified planning engineer (CPE), certified special events professional (CSEP)
- Legal documents: Client contract, NDA
- Tools to get started: Catering service agreement, event planner contract, photo and video release
- Highest paying states: New York, Massachusetts, Connecticut, and New Jersey
14. Restaurant or catering
Restaurant and catering businesses earn $50K–$76K+ by preparing and serving food to customers through various models including personal chef services, catering companies, food trucks, and meal kit delivery services. Your chosen format depends on location preferences, target clientele, desired customer interaction levels, and startup capital available.
Each food service model offers distinct advantages—personal chefs provide intimate experiences, caterers serve events, food trucks offer mobility, and meal kits enable scalable delivery. Consider your culinary strengths and business goals when selecting your approach.
- Earning potential: $50K–$76K+
- Skills: Customer service, hospitality, hotel management, organization
- Education: Bachelor's in hospitality management, culinary arts, or business
- Licenses: Food service license
- Legal documents: Privacy policy, mutual NDA, refund policy, sales tax requirements
- Tools to get started: Booking software, hotel management software,
- Highest paying states: New York, Maryland, California, Pennsylvania, and Virginia
15. Personal coaching
If you're passionate about changing people's lives for the better, consider becoming a coach. Whether you focus on coaching people on life, dating, or some other niche, you can do a lot of good by listening and sharing your experiences.
- Earning potential: $29K–$100K+
- Skills: Patience, communication, reflection, encouragement, emotional intelligence
- Education: High school diploma or bachelor's in business or psychology
- Certifications: iPEC, PCC, health coach, life purpose coach
- Legal documents: Liability waiver and consent form
- Tools to get started: Website, The Life EKG, and gratitude journals
- Highest paying states: Connecticut, Texas, Wyoming, Pennsylvania, and Oregon
Health and fitness businesses capitalize on growing demand for wellness services, with fitness trainer jobs growing 15% and physical therapy positions growing 18% from 2019 to 2029, according to the BLS. Personal trainers earn $33K–$100K+ while beauty salon owners make $30K–$78K+, with certified professionals in high-paying states commanding premium rates for their expertise.
16. Personal training
Personal training businesses earn $33K–$100K+ by creating customized fitness programs, monitoring client progress, and teaching proper exercise techniques. Trainers help clients achieve weight loss, strength building, and wellness goals through one-on-one sessions or small group classes.
Start by obtaining education in kinesiology, sports medicine, or health education, then earn certifications like NASM Personal Trainer credentials and CPR certification. Proper training and credentials protect both you and your clients while establishing professional credibility.
- Earning potential: $33K–$100K+
- Skills: Customer service, fitness program development, dietary planning
- Education: Bachelor's in kinesiology, business, psychology, health education, or sports medicine
- Certifications: CPR certification, AED certification
- Licenses: NASM personal trainer and performance nutrition specialist
- Legal documents: Liability waiver, certificate of insurance, personal training contract, consent, and disclaimer
- Tools to get started: Scheduling tools, personal training software, progress tracking software, workout planning tools
- Highest paying states: Connecticut, Pennsylvania, Rhode Island, Delaware, and Maryland
17. Beauty salon
Rent out chairs in your beauty salon to makeup artists, hair stylists, estheticians, eyelash technicians, and manicurists to bring in more revenue while giving others room to practice their craft.
- Earning potential: $30K–$78K+
- Skills: Cosmetology, customer service, knowledge of hair products
- Education: Associate's or bachelor's degree in cosmetology, business, or general studies.
- Certifications: Cosmetology certification
- Licenses: Beautician's license
- Legal documents: Retail seller permit, business operation license, certificate of occupancy
- Tools to get started: Chairs, materials for stations, shampoo bowls, administrative equipment
- Highest paying states: Washington, Nevada, California, New York, and New Jersey
Retail and e-commerce businesses offer diverse profitable models, with dropshipping businesses requiring minimal upfront capital while generating substantial margins. The global dropshipping market is expected to grow 28.8% from 2019 to 2025, making retail businesses that don't require inventory management increasingly attractive to entrepreneurs.
18. Dropshipping
Dropshipping businesses offer high-profit potential with minimal startup capital by selling products fulfilled directly by third-party vendors. You never store, handle, or ship inventory, dramatically reducing overhead costs and risks compared to traditional retail. The global dropshipping market is expected to grow 28.8% from 2019 to 2025 as e-commerce continues expanding.
This retail model works by listing products in your online store, then forwarding customer orders to suppliers who ship directly to buyers. You profit from the markup between wholesale and retail prices without managing inventory or fulfillment logistics.
Before starting a dropshipping business, test your product to ensure its quality so that you can confidently promote it.
- Earning potential: $12K–$81K+
- Skills: Customer service, task management, sales, accounting
- Education: High school diploma
- Legal documents: Business license
- Tools to get started: Dropshipping supplier, eCommerce site, automation tools
- Highest paying states: N/A
19. Online reselling
Did you know that you can make money just by shopping and posting your finds online?
If you love collecting trendy clothing, vintage video items, or rare books, you may want to consider selling some of them for a profit on websites like Poshmark, Mercari, eBay, or Amazon. This can be an excellent side hustle or a legitimate small business.
- Earning potential: $56K–$83K+
- Skills: Customer service, photography, packaging and shipping, photography, website selling account
- Education: High school diploma
- Legal documents: Privacy policy, terms, and conditions, cookies policy, return policy
- Tools to get started: Computer, internet connection
- Highest paying states: N/A
Some other amazing retail opportunities include:
- Clothing boutique
- Coffee shop
- Pet store
- Subscription box service
- Trucking and logistics
Many people hire professionals to help with their improvement projects—from new flooring to updating bathrooms. Consider beginning a home improvement business in your area. According to BLS data, construction occupations are expected to grow 4% from 2019 to 2029. This includes carpenters, floor installers, drywall installers, electricians, roofers, and painters.
20. Home organizing
Do you geek out over home improvement shows? Are your friends always impressed by how orderly your home is? Do you like wowing others with the storage solutions you found on your latest run to Target or Ikea?
If so, have your love for organization make you some money. Minimalism continues to be a trend, and many people are willing to pay someone to help them declutter their lives.
If you have great ideas to help clean out a cramped and cluttered home and you can help the people who live there to keep it tidy once you leave, you could have a promising career as a home organizer.
- Earning potential: $31K–$100K+
- Skills: Customer service, home organization
- Education: High school diploma
- Legal requirements: NDA, service contract
- Tools to get started: Booking tools, social media, storage solutions, cleaning supplies
- Highest paying states: New York, West Virginia, New Jersey, Rhode Island, and Alaska
21. Real estate
If you love helping people find their dream home, spending time staging amazing properties, meeting new people, and going to bat for your clients in a competitive market, you could be an excellent realtor. It also doesn't hurt if you're always organized and can breeze through paperwork.
- Earning potential: $68K–$145K+
- Skills: Real estate, customer service, networking, staging, negotiating
- Education: Bachelor's in business administration, graphic design, digital marketing, or accounting
- Certifications: Certified real estate inspector (CRI), certified sales professional (CSP)
- Licenses: State real estate license
- Legal documents: Mortgage deed, commercial lease agreement, rent-to-own agreement
- Tools to get started: Social media, graphic design tools, administrative and productivity tools, mortgage calculator
- Highest paying states: Vermont, Massachusetts, Montana, New York, and Michigan
Some other home services business opportunities include:
- Landscaping
- Cleaning service
- Handyman service
- Garden design
- House flipping
- Furniture refurbishment
- Interior design
Help people care for the people and pets they love when they can't, or consider teaching people new skills online. You can host live classes, webinars, or pre-recorded courses based on your schedule.
22. Tutoring and test prep
Starting a virtual tutoring business requires little equipment, and you may already have the skills to get started.
Whether you're skilled at math or can play the piano, you can teach people new skills from the comfort of your home. Some common online tutoring subjects include preparing for college entrance exams, teaching a foreign language, and offering individualized help to students with special needs.
- Earning potential: $23K–$74K+
- Skills: Communication, expertise in one or more subjects, academic support
- Education: Bachelor's in the subject you teach, typically psychology, business, English, or biology
- Certifications: Microsoft certified educator (MCE), K-12 educational certificate
- Legal documents: Private tutoring agreement
- Tools to get started: Calendar sign-up tool, web conferencing program, communications tools
- Highest paying states: Nevada, New Hampshire, Connecticut, Vermont, and Maine
23. Online classes
There are more opportunities for entrepreneurs in the virtual learning space than ever before. Now you can host webinars and classes to teach others about a subject to reach students worldwide.
You can teach art, workout, programming, design, and language classes, or something completely different. When you're ready to get started, you can look into publishing your courses on Teachable, LinkedIn Learning, Udemy, or Coursera.
- Earning potential: $33K–$67K+
- Skills: Teaching, communication
- Education: Varies based on industry, but typically this includes a bachelor's degree in a relevant field
- Certifications: Varies based on industry, but they are typically skills-based.
- Licenses: Varies based on industry.
- Legal documents: Online course agreement, copyright
- Tools to get started: Internet, video recording, and editing software
- Highest paying states: Alaska, New York, Virginia, Maryland, and Vermont
If you know how to change a tire in 10 minutes, have built your own custom system from scratch, know how to apply paint protection film seamlessly, or just love fixing up cars, you should try out one of these profitable automotive business ideas.
24. Auto detailing and repair services
Help people keep their cars up and running and make modifications so their cars perform how they want them to. Or, if you're an educator at heart, you can also teach people how to drive.
Fix cars and make them look good as new with paint protection film, interior rejuvenation, and window tinting.
- Earning potential: $36K–$72K+
- Skills: Washing, buffing, waxing, shampooing, steaming, deodorizing, vacuuming, paint protection film (PPF)
- Education: High school diploma or equivalent
- Certifications: IDA certification
- Legal requirements: You may need a permit to operate
- Tools to get started: Vacuum, pressure washer, buffer, microfiber cloths, cleaning products
- Highest paying states: Wisconsin, Oregon, Washington, Idaho, and Ohio
25. Driving school
If you're 25 or older, you know traffic laws inside and out, and you're a great teacher, you could try to start a driving school.
Teach the newest generation of drivers the rules of the road so they and everyone else will be safe when they get behind the wheel. This job isn't for the faint of heart, but it is a phenomenal earning opportunity for anyone who is patient, good with people, and a top-notch driver.
- Earning potential: $54K–$65K+
- Skills: Teaching and driving abilities, calm, patient
- Education: High school diploma
- Certifications: Commercial driver's license (CDL)
- Licenses: You will need a license for each class you plan to teach. Visit your state's Department of Transportation website to see the requirements and apply.
- Legal requirements: Parental consent
- Tools to get started: Driving school software, car with dual controls, modified vehicle insurance coverage, and any driver insurance coverage
- Highest paying states: New York, Alaska, New Jersey, Massachusetts, and Vermont
You can also open one of the following car-related companies:
- Locksmith
- Tire shop
- Car dealership
- Used car dealership
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