Sandra Beckwith

Sandra Beckwith

Freelance writer

Sandra Beckwith has been writing for traditional and online publications since she sold her first magazine article while still a journalism student. Her articles in business, consumer, trade, and custom magazines; in corporate, alumni, and nonprofit organization publications; and on websites and blogs help readers learn more about successful initiatives and interesting people, or about how to do something better, faster, or smarter.

The author of three traditionally published nonfiction books and a past contributing editor of three trade journals, Beckwith writes frequently on small business, logistics, supply chain, and work-life balance topics.

She is also a national and regional award-winning former publicist who teaches authors how to market their books. Her book marketing website, BuildBookBuzz.com, has been recognized for excellence by four organizations and is ranked in the top 10 globally for book marketing blogs. She has served on the board of directors of the American Society of Journalists and Authors, where she remains an active volunteer and member. She is also a member of the Association of Ghostwriters. Beckwith is a graduate of Utica College of Syracuse University, a past member of its Raymond Simon Institute board, and a recipient of its Outstanding Public Relations/Journalism Alumna Award.

A resident of a sweet little Erie Canal village in Western New York, Beckwith listens to audiobooks every evening while walking along the canal's original towpath for exercise. Her hobbies include eating, sleeping, and spending time with friends and family—but not necessarily in that order.

More From This Author

Making a Reverse Calendar: Planning Backward for a Year of Holiday Sales

Consider using a reverse calendar to make the most of holiday sales during the fourth quarter or throughout the year.

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How Small Businesses Are Turning to Video and Content Creation Amid COVID-19

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Is Bankruptcy the Answer to Pandemic Business Troubles?

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How Will Unemployment Benefits Impact Your 2020 Taxes

Whether it's your first time or you've received benefits before, be prepared by understanding your obligations and using the many resources available…

Financial Anxiety? How to Take the Stress Out of Your Finances

You can take action to feel in control of your money, spend more wisely, plan for the future, and reduce your stress level.

What Makes the 2020 Tax Season Different for Small Businesses and Consumers

Understand how your tax burden might be affected by factors such as working from home, caring for children during school closures, getting ill, and…

Defining Customer Lifetime Value and How to Increase It

Smart small businesses calculate customer lifetime value and use it to forecast sales, set budgets, and guide marketing decisions.

Why You Should Patent Your Invention

Here are three reasons you'll want to consider patenting your invention, plus a few words of caution.

How Small Business Are Preparing for a Potential Second COVID-19 Shutdown

Take stock of what you've learned from the first coronavirus shutdown to help prevent problems and surprises during future crises.

How to Avoid Scams During the Coronavirus Pandemic

Thanks to evolving technology, hackers and scammers are exploiting consumer anxiety with increasingly sophisticated and harmful ploys. That's why it'…

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