If you want to do business under a different business name, you’ll need to file for a DBA or ‘doing business as.’ Find out more about how to get a DBA, how it affects your business, taxes, and more.
What's your DBA name?
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by Sam Eichner
Legally reviewed by Roey Gilberg
Roey joined LegalZoom in 2021 and is Legal Director, Corporate and Commercial. He is a graduate of the University of ...
Updated on: September 12, 2024 · 14 min read
Launching a business in Florida? You might need a “doing business as” (DBA) name to establish your company’s unique brand identity. Whether you’re a sole proprietor or a giant corporation, a DBA can offer flexibility and branding opportunities while adhering to state requirements. Let’s explore the steps to file a DBA in Florida and the benefits it can bring to your business.
A DBA in Florida permits a person or business entity to conduct operations under a name different from their legal name, allowing for creative branding while maintaining legal compliance. For example, a limited liability company owner, Jane Doe, can register her flower shop as “Jane’s Flower Emporium.” In Florida, a DBA is often called a fictitious business name, which various business entities, including sole proprietors and limited liability companies, can use.
Filing a DBA is mandatory for businesses that operate under a name different from their legal name. The legal name of a company depends on its business structure; for LLCs or corporations, it’s the company name, while sole proprietorships and general partnerships default to the name(s) of the individual owner(s). Registering a DBA ensures transparency in public records and compliance with Florida law.
Florida law mandates the Florida DBA registration for businesses using a fictitious name, including:
Registering a Florida DBA is necessary to comply with state regulations and avoid penalties linked to non-compliance, which may include a second-degree misdemeanor charge and possible fines.
To register a DBA in Florida, you can do so online through the SunBiz Fictitious Name Portal or by mail with the Department of State, with a registration fee of $50. You must ascertain that your chosen DBA name is available and not already registered to prevent conflicts and possible legal issues.
A DBA provides multiple advantages for your business. It enables increased creativity by allowing you to:
Furthermore, a DBA in Florida promotes brand expansion by permitting businesses to operate under a different name or fictitious name. This enables the creation and promotion of new brands or product lines, providing flexibility and privacy protection for your business. Additionally, you can operate under a domain name that is different from your legal entity name without forming a new business entity by filing a fictitious name registration.
Choosing the appropriate DBA name is pivotal for your business’s success. It should be unique, memorable, and legally compliant to avoid potential trademark conflicts. Conduct a name search on the Sunbiz Florida portal to initiate the registration process to confirm your desired DBA name is available and not already taken.
It’s also necessary to avoid trademark issues when picking your DBA name. This involves conducting comprehensive research on existing trademarks and ensuring your chosen DBA name does not infringe on any existing rights. By taking these steps, you can create a strong brand identity that resonates with your target audience and sets your business apart from the competition.
Before registering your DBA name, you must search on the Sunbiz Florida portal to ensure your desired name is available and not already in use. The process involves searching the Florida Fictitious Name Database and checking the availability of your desired name. It’s essential to select a name that meets the criteria outlined by Florida law, such as being unique and not already registered, not including a business entity designator like "LLC" or "Inc.," and meeting publication requirements.
The state will reject your registration documents if your desired DBA name is already used. As such, it's important to select a distinctive name for your DBA is to prevent conflicts and guarantee a smooth registration process.
In Florida, businesses are required to publish a notice of intent to use a fictitious name in the county where your business is located. The information must be published once in a newspaper that services the county where the company is located. Your notice of fictitious names should be published within 15 days of filing for your DBA.
Trademark issues refer to the potential infringement of existing trademarks when registering a DBA. To avoid such problems, research existing brands comprehensively to ensure your chosen DBA name does not conflict with existing rights. Remember that writing a DBA does not provide trademark protection; if you seek protection for your business name, you may need to apply for a copyright or trademark separately.
To apply for a copyright or trademark, follow these steps:
Registering a fictitious name as a Florida DBA involves several key steps: publishing a legal notice, filing an application with the Department of State, and paying the required fees. Following these steps, you can successfully register your DBA and begin operating your business under your fictitious name.
To offer a comprehensive guide, we’ll dissect the registration process into three vital steps: issuing a legal notice, submitting the application, and paying the fees. Each step must ensure your DBA is registered correctly and complies with Florida law.
As Florida legislation mandates, businesses must publish a legal notice of using a fictitious name in a newspaper that circulates in their county. This is required for all companies operating with a fictitious name. A "newspaper of general circulation" is any newspaper published daily or weekly and disseminates news or happenings of local or foreign interest.
To comply with Florida’s publication requirement, you must advertise your DBA name at least once in a newspaper within the county where your mailing address or principal business is situated. This publication serves as a public notice of your business’s intention to operate under a fictitious name, ensuring transparency and legal compliance.
Next, you must file the Application for Fictitious Name Registration with the Florida Department of State. To do so, complete the application form and submit it either online or by mail with the required information, such as:
Be sure to use your legal business name when registering as a sole proprietor and list the correct owner to avoid common mistakes when you conduct business.
Once the Florida Department of State approves your DBA application, you'll receive a filing confirmation. The processing time for a DBA application typically takes two to three business days for online submissions and three to five business days for mailed applications.
Lastly, you’ll need to pay the registration fee, which currently stands at $50 for a Florida DBA. Depending on the chosen publication, additional fees may be associated with publishing the legal notice in a local newspaper, ranging from approximately $25 to $150.
Additionally, other costs may be associated with obtaining licenses or permits required to operate a particular type of business in Florida. Be sure to factor in these fees when budgeting for your DBA registration to avoid surprises and ensure a smooth registration process.
Once your DBA is registered, it’s essential to maintain it by renewing it every five years and making necessary changes. Keeping an updated DBA registration guarantees your ability to continue operating your business under the chosen fictitious name while remaining compliant with Florida law.
We will cover the steps needed to maintain your Florida DBA in this part, including the renewal procedure and making alterations to your other DBA forms. Following these guidelines ensures your DBA remains in good standing and avoids potential penalties or legal issues.
A Florida DBA needs to be renewed every five years after registration. The first renewal must occur by Dec. 31 of the fifth year. To renew your DBA, you need to:
Failure to renew your DBA in Florida on time may incur penalties. To avoid potential issues and ensure continuous operation under your DBA, be diligent in renewing your registration before its expiration.
Suppose you must change your Florida DBA, such as updating the owner’s name or the official business name or address. In that case, you can submit the necessary changes via the Florida Division of Corporations website or by filing articles of amendment with the Florida Department of State Division of Corporations. The associated fees for amending a DBA in Florida are $35 for filing fees, $35 for registered agent designation, and an optional $8.75 for a certified copy.
Adjusting your DBA information ensures that your business complies with Florida law and keeps your public records accurate. Keeping your DBA information current can help avoid potential legal issues or penalties.
This section will discuss the differences between a DBA and other business structures, such as liability protection and tax implications. Understanding these distinctions can help you determine if a DBA is the right choice for your business or if another structure, such as an LLC or corporation, might be more suitable.
A DBA does not offer the same liability protection as an LLC or corporation, as it is simply a name and not a separate legal entity. Additionally, a DBA does not affect the tax status of a business, as it operates under the existing business entity’s Tax Identification Number.
A DBA does not provide liability protection like an LLC or corporation. This means that the business owner's assets are not separated from the business's liabilities and could be used to satisfy business debts or legal obligations. In contrast, an LLC or corporation offers liability protection, shielding the business's legal personal assets from being used to cover business liabilities.
If you’re looking for enhanced liability protection for your business, you might contemplate transitioning your official business and your DBA into an LLC or corporation in Florida. This process can allow the business owner to separate their assets from the company's liabilities, thus providing liability protection.
A DBA does not directly affect a business’s tax status, as it is not a separate entity. The tax implications depend on the legal structure of the company. For example, if the business is a sole proprietorship operating under a DBA, the income and expenses will be reported on the owner’s personal tax return using Schedule C. If the company is an LLC or corporation operating under a DBA, the tax treatment depends on the chosen tax classification (such as partnership, S corporation, or C corporation).
Consulting with a tax professional is necessary to comprehend the tax implications of having a DBA for your business, ensuring compliance with all relevant tax laws and regulations.
When utilizing a Florida DBA, considering other factors, such as banking and financial matters and establishing an online presence, is essential. These aspects can play a significant role in the success of your business or financial institution and should not be overlooked when registering and maintaining your DBA.
In this part, we’ll examine the banking considerations and the significance of creating a solid online presence for your Florida DBA. By addressing these factors, you can maximize the benefits of your DBA and ensure your business thrives in today’s competitive market.
When filing a DBA in Florida, it’s essential to consider specific banking considerations. Once the DBA has been approved, the new name can be used to conduct transactions, open bank accounts, and advertise the company. It’s essential to ensure the bank is comfortable opening an account for an entity not in the state. Additionally, specific licenses and permits may be required to operate legally in Florida, depending on the nature of your business.
Having a distinct business bank account and Employer Identification Number (EIN) for a Florida DBA can be highly beneficial as it:
Creating an online presence for your Florida DBA can yield several benefits, including enhanced brand identity, customer trust, and connection with the target audience. Registering a domain name under a DBA depends on the registrar’s policy, but it can help establish a solid online presence for your business.
By developing a professional website, engaging with customers on social media, and implementing SEO strategies, you can increase your DBA’s online visibility and reach more potential clients. An online presence helps establish your brand’s legitimacy and allows you to build relationships with your target audience and showcase your products or services.
In conclusion, filing a DBA in Florida can provide numerous benefits for your business, including creative freedom, brand expansion, and the ability to operate under a domain name without forming a new business entity. To successfully register and maintain a Florida DBA, follow the guidelines, such as conducting a name search, publishing a legal notice, and filing the application with the Department of State. Consider the differences between a DBA and other business structures, such as liability protection and tax implications, and consider additional factors like banking and financial matters and establishing an online presence. By taking these steps, you can ensure your DBA registration complies with Florida law and sets your business up for success.
Registering a DBA in Florida costs $50, and a certified copy of the registration is an additional $30. The Certificate of Status for Fictitious Name Registration is an extra $10.
In Florida, businesses must register a DBA if they want to operate under a name different from the company's legal name (or the owner's name, in the case of a sole proprietorship). This includes corporations, partnerships, LLCs, and sole proprietorships. Businesses must register their fictitious or DBA names with the Florida Department of State before conducting business there.
To register a DBA in Florida, you must publish a legal notice, file an application with the Department of State, and pay the associated fees.
It is not a requirement, but having a separate bank account for your DBA can help separate your personal and business finances, making accounting and tax processes easier.
You must renew your Florida DBA every five years by Dec. 31 of the fifth year after registration.
A DBA needs a business license from the county where they conduct business. The kind of business license you need may vary depending on the type of business that you are operating.
No, DBAs in Florida don't need an EIN to operate. However, you will need an EIN if you decide to open a bank account for your business.
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