If you want to do business under a different business name in Georgia, you'll need to file for a DBA, or "doing business as." This comprehensive guide explains Georgia's unique county-by-county DBA filing system, requirements, costs, and procedures to help you navigate the process successfully.
What is a DBA in Georgia?
A DBA (also sometimes called a trade name or fictitious name) is a designation that allows businesses to operate under a name different from their original legal name. In Georgia, trade name filings are governed by state law and administered by the Clerk of the Superior Court at the county level.
For sole proprietorships and general partnerships, a DBA allows registration of a name different from the proprietor's or partners' names. For corporations, LLCs, and similar entities, it means operating under a name different from the one chosen at formation.
Filing for a DBA does not create a new legal entity or provide liability protection. It merely allows you to market and conduct business under a name different from your legal name. Banks and other third parties may require proof of a registered trade name to conduct business under that name.
How do I file a DBA in Georgia?
Georgia is one of the states in which DBA designation procedures vary from county to county, making it essential to understand your specific county's requirements. The process is handled by the County Superior Court Clerk's Office for the county in which your business primarily operates. If you’re a Georgia corporation, you file in the county where the business is legally based.
Georgia law requires businesses using a trade name to file a registration within 30 days of starting to conduct business under that name.
Step 1: Choose your DBA name and check availability in your county
Before filing, you must conduct a DBA name search to determine whether your proposed DBA name is already in use in your specific county. If the name is in use, you won't usually be able to register it. The search can typically be done at the county clerk's office.
Some counties may have restrictions on DBA names, such as prohibiting the use of "company," "limited," or other corporate designators.
Step 2: Confirm the filing requirements at your county clerk's office
Contact your County Superior Court Clerk's Office to confirm what the required forms and documentation are in your specific county. You should also inquire about fees and accepted payment methods.
You can find your county clerk using the Georgia Association of Clerks of Superior Court directory.
Step 3: Complete the DBA application form
Most Georgia counties require similar information, though forms may vary. Typically, you’ll be asked to provide:
- The name of the person or company filing for the DBA
- The principal place of business of the entity filing for the DBA
- The trade name you want to register
- Most counties require the application to be signed by the business owner(s) and notarized before submission
Step 4: Submit the DBA Application and pay filing fee
File your DBA application with the county. Filing fees vary significantly by county, typically ranging from $150 to $200.
Step 5: Obtain proof of filing
Once your DBA is approved, you'll receive official documentation from the county clerk. Keep this documentation safe, as you'll need it to open business bank accounts, enter into contracts under your DBA name, and obtain business licenses or permits.
Step 6: Publish a notice in a local newspaper and pay publication fees
Following registration, all counties in Georgia require you to publish notice of the trade name registration in a local newspaper, once a week for two consecutive weeks. You'll receive a certificate from the newspaper proving you've properly run the notice, which you should retain as proof of publication. Publication costs can add $50 to $150 to your total expenses. Payment methods vary by county but commonly include certified checks, money orders, cash, and credit cards.
Why choose LegalZoom to help file your DBA
If you're ready to file a DBA, LegalZoom can help you navigate Georgia's county-specific requirements and handle the paperwork efficiently. We can help you file the necessary documents with your county and connect you with an attorney or tax professional to answer specific questions about your business needs.
FAQs about Georgia DBAs
Can I have multiple DBAs under one LLC in Georgia?
Yes, a single LLC can register multiple DBAs in Georgia. Each DBA requires a separate filing and fee payment to your county clerk.
Do DBAs in Georgia need to be renewed?
No, while some states require a DBA to be renewed at a regular cadence (e.g. every 5 years), Georgia does not. If you change or stop using a trade name, you must file an amended or cancellation registration with the county clerk and pay the applicable fee.
Does a DBA provide liability protection?
No, a DBA does not provide any liability protection. It's simply a name registration that allows you to conduct business under an assumed name while maintaining your existing legal structure.
Is a DBA the same as a trademark?
No, a DBA is a local business name registration, while a trademark provides intellectual property protection for names, logos, and brands at the federal level.
How long does it take to process a DBA filing in Georgia?
Processing times vary by county, typically ranging from same-day to 3–4 weeks.
What happens if I don't register my DBA?
Failure to register a required trade name may place you out of compliance with Georgia law and can create issues with contracts, licensing, and banking.
Sam Eichner contributed to this article.
