If a business wants to operate under a different name than the one used to form it, it may have to register the new name with the state. This new name is called a “doing business as” name, and is also called a trade name or fictitious name. The DBA allows the business to legally operate, advertise, and conduct transactions under the new name while maintaining its original legal entity structure.
If you own a business in West Virginia and you’re thinking a DBA might be a good option for you, there are a few things you’ll need to know about how the process works in the state.
What is a DBA?
DBA stands for “doing business as.” It simply means that your business operates using a different name that the one formally registered with the state. For example, if Frank's Hot Dogs, LLC wants to do business as "Frankie’s Dogs," then the owners should register this as a DBA.
Using a DBA can be helpful for branding purposes—for example, maybe you want to use a shortened version of your official business name. Filing a DBA could allow you to operate using a catchier name.
It's important to understand that registering a DBA doesn't create a new business entity—it simply allows your existing business to operate under an additional name.
How to file a DBA in West Virginia: Step-by-step guide
Step 1: Search the West Virginia business name database
Start the process of registering your trade name by ensuring your desired DBA isn’t being used by another business. You can do this by conducting a business entity search on the West Virginia Secretary of State website.
Step 2: Complete the registration form
DBA filers will need to provide the following information on their registration form:
- The DBA name to be registered
- The name of the business as it originally was formed
- Principal place of business address in West Virginia
- Name and address of contact person
Step 3: Submit your application and pay the fee
The fastest way to submit your application for a DBA is online through the West Virginia One Stop Business Portal. There is no cost to file a DBA for individuals, sole proprietorships, or partnerships. All other business entities must pay a $25 fee.
Step 4: Await approval and receive confirmation
DBA filings in West Virginia are typically processed in 5–10 days, though expedited service is available for an additional fee. You'll receive a certificate or confirmation of your name registration, which you should keep for your business records.
What to do after filing a DBA in West Virginia
Once you receive your DBA confirmation, you can start operating your business using your new name. Depending on your individual circumstances, you may want to take the following actions once your name is confirmed:
- Notify your bank to add the DBA name to business accounts
- Update business licenses and permits with the new name
- Modify insurance policies to reflect the DBA
- Notify customers, vendors, and business partners
- Update business cards, letterhead, and marketing materials
- Modify your website and online listings
- Update contracts and agreements to include the DBA
How LegalZoom can help with your West Virginia DBA filing
When you’re ready to file a DBA in West Virginia, LegalZoom can help streamline the process and ensure compliance with state requirements. We can help with name searches and paperwork preparations and even connect you to an attorney who understands West Virginia business law to answer specific questions about your situation.
FAQs about West Virginia DBAs
Do I need a DBA if I already have an LLC or corporation in West Virginia?
That depends. If you plan to operate under any name other than your registered entity name, you will need a DBA. For example, if "ABC Marketing, LLC" wants to do business as "ABC Marketing Solutions," you must file a DBA with the West Virginia Secretary of State.
Can I have multiple DBAs under one business in West Virginia?
Yes, you can register multiple trade names for a single business entity. Each DBA requires a separate filing and fee. This is common for businesses operating multiple divisions or service lines.
Does a DBA protect my business name in West Virginia?
A DBA provides limited name protection within West Virginia—it only prevents others from registering the exact same name in the same jurisdiction. It does not provide trademark protection or prevent use of similar names in other states. For further protection, you will need to file a state or federal trademark.
Will I need a new EIN or bank account after filing a DBA?
No new EIN is required—your existing federal tax ID number covers all DBAs. However, you should notify your bank to add the DBA name to your business accounts for check deposits and transactions.
Sam Eichner contributed to this article.