Katherine Gustafson
Freelance writer
More From This Author
Should You Transition Your Business From Retail to Wholesale Sales?
Struggling brick-and-mortar retailers are working quickly to shift their business models to e-commerce and other options like wholesale sales.
Should You Refinance Your Mortgage During the COVID-19 Crisis?
With interest rates at historic lows, this may be an opportunity for homeowners to save big by refinancing mortgages.
Industry Disruption: How to Shake Up Your Industry or Product Segment
Becoming an industry disruptor can help you get ahead in a competitive marketplace by giving customers what they really want.
How Retailers Are Preparing for the Back-to-School Season Amid Coronavirus
While the back-to-school season has traditionally accounted for billions in school-related shopping, this year the uncertainty over schools reopening…
How to Map Your Customer's Journey
With customer expectations higher than ever, customer journey mapping is a useful tool that can help turn a potential customer into a raving fan.
How Will Home Office Tax Deductions Change When Everyone Is Working Remotely?
Home office deductions have long been a perk for…
3 Ways to Make Your Business More Customer-Centric
Growing a customer-centric culture is about valuing, engaging with, and listening to your customers.
Business Leaders Share Their Predictions About the Lasting Impact of COVID-19
The best business leaders post-COVID will opt to prioritize employee support programs, an empowering company culture, and work-life balance, along…
Creative Cost-Cutting Ideas for Small Businesses
Small business owners do a lot with a little but, in lean times, cost-cutting becomes the highest priority. Learn some new and creative ways to lower…
Are COVID-19 Business Disaster Losses Tax Deductible?
While taxes aren't the first thing you want to think about when faced with disaster, taking account of your losses and claiming whatever deduction…