Katherine Gustafson

Here are some of the best wallet-friendly marketing tips female small businesses owners use to build their businesses.

With so many women in business, it's no wonder that there's a diversity of opinion on what they should be called. Some find mom-focused terminology…

Your logo is key to communicating what your brand is and what it stands for. Getting it right is worth time and expense.

Cost-cutting tips to help keep your business humming

The most common answer to the question of when to sell your business is “it depends." No single formula is right for every situation. The decision…

You may have heard that to succeed in business you need a strong brand identity, but there's a lot of confusion about what that really means.

Digital tools are making starting a business more affordable than ever.

While most states don't require LLCs to have operating agreements, it's always a good idea to create one to ensure your business is well administered…

'Inc.' in a company name means the business is incorporated, but what does that entail, exactly? Here's everything you need to know about…

Protect your intellectual property by applying for a patent at the right time and with the right details about your unique app.