The problem of genericide in trademarks

Sometimes a company's branding can become so pervasive in our culture it goes beyond the traditional confines of its trademark. What seems like a good problem to have can actually create a new public relations headache known as genericide.

What would you like to protect?

This article is for informational purposes. This content is not legal advice, it is the expression of the author and has not been evaluated by LegalZoom for accuracy or changes in the law.

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updated November 28, 2023 · 3min read


Michelle Kaminsky, Esq.

by Michelle Kaminsky, Esq.

Freelance writer and editor Michelle Kaminsky, Esq. has been working with LegalZoom since 2004. She earned a Jur...

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