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  • articleHow to Improve Traffic to Your Website

    …coming up with paid advertising campaigns, make sure to research what keywords your audience typically searches for (through tools like Moz or Google Keyword Planner ) and then present them with…

  • articleWhat Should Be in Your Photography Business Plan

    …advertising, and website design and hosting. “Most full-time photographers have upwards of $12,000 in nonclient-specific expenses alone," Thurgood says. Develop a marketing strategy and system A…

  • articleHow to Start a Real Estate Business

    …advertising for your listings through Google ads and social media Email campaigns to find new leads and stay connected with past clients Local billboards in high-traffic areas Video marketing…

  • articleHow to Start a Vending Machine Business

    …program to encourage repeat business Implement location-based advertising or engage with local customers through social media  Consistent branding across all machines and marketing materials helps build recognition and trust…

  • articleHow Startups Can Use Facebook Marketing to Brand, Sell, and Grow

    …forms of advertising like television commercials, billboards, and PPC ads on Google. As you dive into the world of Facebook marketing , you need to know the best practices and the…

  • articleHow to Use Podcasts, Guerrilla Marketing and Grit to Build Brand Awareness

    …and consultant, suggests that businesses jump into the podcast game to promote their businesses, as well as coming up with unique campaigns for social media. These are two guerilla marketing…

  • articleHow Startups Can Use Instagram to Brand, Sell, and Grow

    …vehicle to help a startup grow brand awareness and drive customers into the sales process." You may have heard of influencer marketing as one of the main sales tactics…

  • articleTop Expenses Taking the Biggest Bite Out of Your Business

    …advertising. There are many ways to combat an ever-increasing advertising budget and still get your name out to the public. Before spending any money on advertising, prepare a marketing…

  • articleWhat Startups Need to Know About Their First Employees

    …job descriptions and advertising. Before you get to that point, a few legal steps must be taken, says Ashlee Campbell, founder and CEO of Orlando-based Summit Collaborations Marketing Agency…

  • articleWhat Is the Best Way to Promote My New Company?

    …networks like Google and Facebook giving away free ad credit vouchers, says Niles Koenigsberg, a digital marketing specialist at FiG Advertising + Marketing . “If you're new to these advertising methods…