Sandra Beckwith
Sandra Beckwith has been writing for traditional and online publications since she sold her first magazine article while still a journalism student. Her articles in business, consumer, trade, and custom magazines; in corporate, alumni, and nonprofit organization publications; and on websites and blogs help readers learn more.
The author of three traditionally published nonfiction books and a past contributing editor of three trade journals, Beckwith writes frequently on small business, logistics, supply chain, and work-life balance topics.
Her book marketing website, BuildBookBuzz.com, has been recognized for excellence by four organizations and is ranked in the top 10 globally for book marketing blogs. Beckwith is a graduate of Utica College of Syracuse University, a past member of its Raymond Simon Institute board, and a recipient of its Outstanding Public Relations/Journalism Alumna Award.
More From This Author
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5 Tips to Attract New Online Customers
With more competition for traffic and shoppers, online businesses are getting smarter about how to attract new customers.
· 4 min read
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Big Tax Breaks for Small Businesses
Reduce your tax obligation by taking advantage of the many small business tax breaks now available because of tax code changes.
· 4 min read
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Is Bankruptcy the Answer to Pandemic Business Troubles?
If you are considering bankruptcy to keep your company afloat, you may have other options.
· 3 min read
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How Startups Use Data Analytics to Accelerate Success
Startups and experts explain data analytics, why and how they use it, and the tools they find most helpful to meet their goals. Find out why it is an important part of creating and running a successful startup.
· 3 min read
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What Should Be in Your Photography Business Plan
Set up your photography startup for success by including these essential elements in your business plan.
· 4 min read
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Making a Reverse Calendar: Planning Backward for a Year of Holiday Sales
Consider using a reverse calendar to make the most of holiday sales during the fourth quarter or throughout the year.
· 3 min read
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How to Find a Business Idea that Will Make You Money
Entrepreneurs invest time developing business ideas that do something better than available options, increase competition, or disrupt a category. Here are three steps they follow when identifying and pursuing new business ideas.
· 3 min read
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How Small Business Are Preparing for a Potential Second COVID-19 Shutdown
Take stock of what you've learned from the first coronavirus shutdown to help prevent problems and surprises during future crises.
· 4 min read
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Loan Lessons: Are You Ready to Buy a House?
When is the best time to buy a house? Here are six questions to ask that will help you decide if you're ready for this significant (and perhaps life-changing) financial investment.
· 3 min read
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Including Your Stepchildren in Your Estate Plan
Here are some of the challenges blended families face in estate planning and what you need to know to make sure your final wishes are respected and followed.
· 3 min read
