Registering a trademark sounds simple enough, but it’s not always easy to register a trademark on your own.
What would you like to protect?
updated November 21, 2023 · 2min read
The answer depends on your particular situation. Trademark attorneys have experience prosecuting trademarks before the U.S. Patent and Trademark Office (USPTO). Because trademark registration is a legal proceeding with strict procedures and deadlines, a lawyer familiar with the process can handle registration more efficiently than you can on your own.
A trademark attorney can:
The trademark registration process may seem straightforward, but the requirements can be confusing. As a result, trademark owners can make costly mistakes that could have been avoided if the application had been prepared or reviewed by a lawyer. Common mistakes include:
In the end, it may cost much more to hire a lawyer to deal with an improperly prepared application than it would have cost to hire a lawyer to do it right the first time.
You can find a lawyer with expertise in trademark law by contacting your local bar association. Many bar associations have online directories or lawyer referral services. Or, you can conduct an internet search for “trademark lawyer” in your locality.
Trademarks may be your business’s most valuable intellectual property. Although you can register your trademark on your own, there are many ways it can go wrong. Getting advice and assistance will help ensure that your trademark filing is as smooth and efficient as possible.
by Jane Haskins, Esq.
Jane Haskins is a freelance writer who practiced law for 20 years. Jane has litigated a wide variety of business disp...
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