Marketing Your Business

Marketing is key to reaching new customers and growing your business. Learn how to start a marketing plan, or fine-tune your current one.

Using Pinterest as a marketing tool

Social media has become a lucrative medium for marketing goods and services, whether it's giving away coupons to potential customers who “like” a…

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Get the picture: 8 Instagram tips for small businesses

Social media platforms come and go, but a handful—including Instagram—appear to be here to stay. How can your small business establish a presence and…

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5 tips to protect your brand on social media

It's common for brands to experience a social media faux pas. Learn how to protect your brand with a social media policy and some best practices in…

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How to find sales leads that actually work

Looking for strong sales leads? Try these six ways to generate them yourself.

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How much is customer acquisition costing you? Here's how to add it up

To better understand whether your marketing efforts are profitable, you need to start by calculating your customer acquisition costs. It's a simple…

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How to improve traffic to your website

To improve your website traffic, invest in paid and organic tactics like SEO, content marketing, keyword research, and digital ads. Learn more.

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Mompreneurs share their low-cost marketing secrets

Here are some of the best wallet-friendly marketing tips female small businesses owners use to build their businesses.

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What Is the Best Way to Promote My New Company?

Use social media, create a website, contact local news entities, manage your search listings, and hire a marketing or PR expert for help to get…

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How to use LinkedIn to build your business and find customers

If you're building a business, then you need to be on LinkedIn. It's where you can generate leads and boost your sales among B2B and B2C clients…

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How small businesses can make money with affiliate marketing

Affiliate marketing can help small businesses earn money by selling the products of others or by reaching new customers for products they own or…

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