Marketing Your Business

Marketing is key to reaching new customers and growing your business. Learn how to start a marketing plan, or fine-tune your current one.

6 Tips for a Successful Social Media Strategy

Social media is a great tool to market your business. To be successful you'll need a strategy tailored to your business.

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Is Influencer Marketing Right for Your Business?

An increasingly essential part of a retail marketing tool kit, influencer marketing can help put your brand on the map.

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Is Outsourcing HR the Right Move for Your Small Business?

For small businesses, the HR function can be expensive. Even more expensive, though, are the mistakes that can happen when there's no HR guidance…

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10 Commandments for Great Copywriting

Good copy helps your readers understand what you are offering them and gives them a clear way to respond.

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How to Develop a Marketing Communications Strategy

You can put together an effective plan without consuming too much of your business's time or money.

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How Hispanic Small Businesses Cross the Cultural Divide to Find Customers

Finding new customers is always a challenge, but Latino entrepreneurs are casting a wide net.

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How to Map Your Customer's Journey

With customer expectations higher than ever, customer journey mapping is a useful tool that can help turn a potential customer into a raving fan.

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How to Integrate Your Marketing Efforts for Maximum Results

Small businesses need marketing to grow. Here's how you can create an effective, manageable, and integrated marketing plan.

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Why You Need a Brand Identity and How to Create One

You may have heard that to succeed in business you need a strong brand identity, but there's a lot of confusion about what that really means.

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What Your Logo Says About Your Brand Identity

Your logo is key to communicating what your brand is and what it stands for. Getting it right is worth time and expense.

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