Marketing Your Business

Marketing is key to reaching new customers and growing your business. Learn how to start a marketing plan, or fine-tune your current one.

Small Business Saturday: How business owners can make the most of it

To get in on Small Business Saturday action, look to local organizations that promote small business, such as economic development corporations.

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Building and Managing Brand Equity

Looking to increase your company's profits or attract new investors? Understanding the importance of creating and managing brand equity can help with…

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How to use social media for marketing your small business

Using social media marketing can be very effective for small businesses. Here's a guide on how to get started.

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What is a digital strategy and why does your business need one?

Developing a digital strategy and tweaking it over time will help your business shine online, reach more customers, and achieve greater success.

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How to start a business: Opening a restaurant

Yes, location is important when opening a restaurant, but location by itself won't make or break you. What will? Not knowing these key pieces of…

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What is a financial coach and what they do?

Why investing in their services could be a smart business move, and how financial coaching differs from a financial planner

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What is a digital transformation strategy, and why does your business need one?

Digital operations are the future of business. Companies that embrace this change will be better poised to succeed as the business world continues to…

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What is connective e-commerce, and can it work for your business?

How does this new method of starting an e-commerce business compare to more traditional methods?

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How to protect your business name

Your business’s name is one of its most important assets. But your business can suffer if someone else starts using a similar name. Here are some…

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What Is a Tax Holiday? And How Do They Affect Small Businesses?

A tax holiday temporarily suspends a type of sales tax, increasing consumer interest and possibly increasing revenue for small businesses, but there…

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