Marketing Your Business
Marketing is key to reaching new customers and growing your business. Learn how to start a marketing plan, or fine-tune your current one.
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Brand Equity: How to Build, Measure, and Manage Your Brand's Value
Looking to increase your company's profits or attract new investors? Brand equity can help with these goals. Here's how it's done.
· 10 min read
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Customer Word of Mouth, Both Good and Bad
Word-of-mouth referrals come from satisfied customers and can grow your brand’s visibility and reputation rapidly by leveraging your customers’ network and connections.
· 6 min read
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How to Find Sales Leads that Actually Work
Looking for strong sales leads? Try these six ways to generate them yourself.
· 4 min read
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How to Use Facebook Groups to Grow Your Customer Community
By using this organic social media marketing tool, you can increase engagement among your customer base and your sales as well.
· 4 min read
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How Startups Can Use Facebook Marketing to Brand, Sell, and Grow
Facebook marketing is a must for startups looking to grow their brand and sell more products and services. Learn more about best practices and the right tools to use to make your startup stand out.
· 4 min read
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What Your Logo Design Says About Your Business and Why It Matters
Having the right logo is an important part of creating your business. Find out what your logo design says about you.
· 3 min read
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How to Use Podcasts, Guerrilla Marketing and Grit to Build Brand Awareness
Podcasts, social media, and other guerilla marketing techniques are the next frontier in marketing and brand awareness.
· 4 min read
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Cost of Marketing: What Is the Average Budget?
As today's savvy businesspeople know, to have a strong business people have to know who you are and what you offer. You need good marketing. The first step is a marketing budget to help you figure out practical steps to achieve those goals. But, how much should you spend?
· 3 min read
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How Do You Build a Brand Name?
What do Coca-Cola, Starbucks, Avis, Levis, and Cheerios have in common? They're all brand names—and more than likely these brand names are familiar to you. But it takes time and a quality product or service to build brand identity, and that includes a brand name.
· 3 min read
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How to Run a Promotion Without Running from the Law
They’re fun, engaging and can help move the needle, but contests and sweepstakes can also open up your business to big legal risks. Here are some best practices to know before you launch your next promotion.
· 3 min read
