Marketing Your Business

Marketing is key to reaching new customers and growing your business. Learn how to start a marketing plan, or fine-tune your current one.

What Is a Digital Strategy and Why Does Your Business Need One?

Developing a digital strategy and tweaking it over time will help your business shine online, reach more customers, and achieve greater success.

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Release of Liability Form: Definition, Types, and Use Cases for Creatives

A release of liability form is designed to safeguard you against lawsuits by planning for and addressing potential disputes.

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What Is a Tax Holiday? And How Do They Affect Small Businesses?

A tax holiday temporarily suspends a type of sales tax, increasing consumer interest and possibly increasing revenue for small businesses, but there…

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Does Your Business Really Need a Facebook Page?

Every other company—big or small—seems to have a Facebook page. It makes you wonder if it's a prerequisite to having a business these days. Sure,…

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The Making of a Great Slogan: 5 Slogans with Staying Power

Slogans are a key part of branding for a business of any size.

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How to Integrate Your Marketing Efforts for Maximum Results

Small businesses need marketing to grow. Here's how you can create an effective, manageable, and integrated marketing plan.

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12 Ways to Market Your Business on a Budget

Marketing your business doesn't have to be complicated or expensive. Here are 12 ideas you can start implementing today.

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What Is the Best Way to Promote My New Company?

Use social media, create a website, contact local news entities, manage your search listings, and hire a marketing or PR expert for help to get…

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How to write an effective marketing plan

One of the most important aspects of starting and running your corporation is first developing a comprehensive marketing plan. Many first-time…

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How to Find Sales Leads That Actually Work

Looking for strong sales leads? Try these six ways to generate them yourself.

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