Marketing Your Business
Marketing is key to reaching new customers and growing your business. Learn how to start a marketing plan, or fine-tune your current one.
Event sponsorship that benefits both you and the sponsor
If you're planning an event, did you know you can get different sponsors to help fund your project? Event sponsors are crucial if the cost of your…
How to open your online store in six simple steps
These steps will help you set yourself up for success before your site goes live.
The making of a great slogan: 5 slogans with staying power
Slogans are a key part of branding for a business of any size.
How to start a business: Opening a clothing company
If you're starting a clothing company, you have to be strategic. Here are the best practices fashion entrepreneurs recommend.
What is a digital strategy and why does your business need one?
Developing a digital strategy and tweaking it over time will help your business shine online, reach more customers, and achieve greater success.
Small Business Saturday: How business owners can make the most of it
To get in on Small Business Saturday action, look to local organizations that promote small business, such as economic development corporations.
What is connective e-commerce, and can it work for your business?
How does this new method of starting an e-commerce business compare to more traditional methods?
5 tips to attract new online customers
With more competition for traffic and shoppers, online businesses are getting smarter about how to attract new customers.
3 essential ingredients for a top notch business name
Your business name is your first touchpoint with customers, so make sure it connects with your brand and purpose.
Driving web traffic to your unknown website
The old saying "build it and they will come" doesn't always work in the vast world of the Internet. After you build your Web site, you must take…