Marketing Your Business

Marketing is key to reaching new customers and growing your business. Learn how to start a marketing plan, or fine-tune your current one.

How to Start a Business: Opening a Clothing Company

How often do you answer the "wow, where did you get that" question? When you see yet another celebrity launching a new clothing line, do you think "…

· min read

Top Tips to making your Business look Bigger

Just because you have a small business doesn't mean you can't compete against the "big boys." There are many cost efficient ways to make your company…

· min read

Transform Your Business Logo for the Holidays

Small business owners are always searching for ways to stand out from the crowd. One way to gain the attention of customers is to dress up your…

· min read

How Startups Use Data Analytics to Accelerate Success

Startups and experts explain data analytics, why and how they use it, and the tools they find most helpful to meet their goals. Find out why it is an…

· min read

How Much Is Customer Acquisition Costing You? Here's How to Add It Up

To better understand whether your marketing efforts are profitable, you need to start by calculating your customer acquisition costs. It's a simple…

· min read

How to Transition Your Brick and Mortar Business to an Online Entity

Looking to transition your brick and mortar business to an online operation? Whether you're looking to replace or supplement your in-person business…

· min read

How to Succeed as a Brick-and-Mortar Retailer

Tips to help brick-and-mortar retailers compete against online competitors.

· min read

How to Use Podcasts, Guerrilla Marketing and Grit to Build Brand Awareness

Podcasts, social media, and other guerilla marketing techniques are the next frontier in marketing and brand awareness.

· min read

Fundraising for your non-profit: A checklist

Fundraising is one of the most important, and sometimes most difficult and time consuming activities a non-profit organization undertakes. With that…

· min read

How Startups Can Use Twitter Marketing to Brand, Sell, and Grow

Twitter marketing can help you build your startup and cultivate your audience, as long as you keep the endgame in mind and utilize the right tools.

· min read