Marketing Your Business

Marketing is key to reaching new customers and growing your business. Learn how to start a marketing plan, or fine-tune your current one.

What Is the Best Way to Promote My New Company?

Use social media, create a website, contact local news entities, manage your search listings, and hire a marketing or PR expert for help to get…

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How to Start a Business: Opening a Restaurant

Yes, location is important when opening a restaurant, but location by itself won't make or break you. What will? Not knowing these key pieces of…

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3 Essential Ingredients for a Top Notch Business Name

Your business name is your first touchpoint with customers, so make sure it connects with your brand and purpose.

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How Do You Build a Brand Name?

What do Coca-Cola, Starbucks, Avis, Levis, and Cheerios have in common? They're all brand names—and more than likely these brand names are familiar…

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Social Media & Your Business: Getting Started

Is your business on Facebook? What about Twitter? Social media is becoming more and more important for businesses of all sizes. If you're not part of…

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How Hispanic Small Businesses Cross the Cultural Divide to Find Customers

Finding new customers is always a challenge, but Latino entrepreneurs are casting a wide net.

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Digital Marketing: SEO vs. SEM and Why Your Business Needs Both

SEO and SEM are digital marketing strategies aimed at internet search results. Find out the difference between the two, and learn why a combined…

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How to Find Sales Leads That Actually Work

Looking for strong sales leads? Try these six ways to generate them yourself.

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How to Use LinkedIn to Build Your Business and Find Customers

If you're building a business, then you need to be on LinkedIn. It's where you can generate leads and boost your sales among B2B and B2C clients…

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How to Spot Secondary Revenue Streams for Your Business

Diversifying sources of income helps keep companies profitable, and finding a new revenue stream can help your peace of mind. Follow these tips for…

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