Marketing Your Business

Marketing is key to reaching new customers and growing your business. Learn how to start a marketing plan, or fine-tune your current one.

Business Newsletters 101: Effective Newsletters in 6 Easy Steps

Are you using e-newsletters to connect with your customers? Email's not just for special offers and product announcements. Stay connected to your…

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The Making of a Great Slogan: 5 Slogans with Staying Power

Slogans are a key part of branding for a business of any size.

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Why Your Company Needs a Professional Logo

Is your business putting its best foot forward? Or are you losing customers because of a bad first impression? A professional logo can build trust…

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Email Marketing Basics

If your business isn't utilizing email marketing efforts to stay connected with customers, it's time to get started.

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How to Start a Business: Opening a Clothing Company

How often do you answer the "wow, where did you get that" question? When you see yet another celebrity launching a new clothing line, do you think "…

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What Is a Digital Strategy and Why Does Your Business Need One?

Developing a digital strategy and tweaking it over time will help your business shine online, reach more customers, and achieve greater success.

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Industry Disruption: How to Shake Up Your Industry or Product Segment

Becoming an industry disruptor can help you get ahead in a competitive marketplace by giving customers what they really want.

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Defining Customer Lifetime Value and How to Increase It

Smart small businesses calculate customer lifetime value and use it to forecast sales, set budgets, and guide marketing decisions.

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8 Data-Gathering Tools You Need to Start and Grow Your Business

Many of the most effective data gathering tools are free for small businesses to use and can have a significant impact on your marketing efforts.

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How to Open Your Online Store in Six Simple Steps

These steps will help you set yourself up for success before your site goes live.

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