Marketing Your Business
Marketing is key to reaching new customers and growing your business. Learn how to start a marketing plan, or fine-tune your current one.
Business Newsletters 101: Effective Newsletters in 6 Easy Steps
Are you using e-newsletters to connect with your customers? Email's not just for special offers and product announcements. Stay connected to your…
The Making of a Great Slogan: 5 Slogans with Staying Power
Slogans are a key part of branding for a business of any size.
Why Your Company Needs a Professional Logo
Is your business putting its best foot forward? Or are you losing customers because of a bad first impression? A professional logo can build trust…
Email Marketing Basics
If your business isn't utilizing email marketing efforts to stay connected with customers, it's time to get started.
How to Start a Business: Opening a Clothing Company
How often do you answer the "wow, where did you get that" question? When you see yet another celebrity launching a new clothing line, do you think "…
What Is a Digital Strategy and Why Does Your Business Need One?
Developing a digital strategy and tweaking it over time will help your business shine online, reach more customers, and achieve greater success.
Industry Disruption: How to Shake Up Your Industry or Product Segment
Becoming an industry disruptor can help you get ahead in a competitive marketplace by giving customers what they really want.
Defining Customer Lifetime Value and How to Increase It
Smart small businesses calculate customer lifetime value and use it to forecast sales, set budgets, and guide marketing decisions.
8 Data-Gathering Tools You Need to Start and Grow Your Business
Many of the most effective data gathering tools are free for small businesses to use and can have a significant impact on your marketing efforts.
How to Open Your Online Store in Six Simple Steps
These steps will help you set yourself up for success before your site goes live.