Marketing Your Business

Social media is a great tool to market your business. To be successful you'll need a strategy tailored to your business.

An increasingly essential part of a retail marketing tool kit, influencer marketing can help put your brand on the map.

For small businesses, the HR function can be expensive. Even more expensive, though, are the mistakes that can happen when there's no HR guidance…

Good copy helps your readers understand what you are offering them and gives them a clear way to respond.

You can put together an effective plan without consuming too much of your business's time or money.

Finding new customers is always a challenge, but Latino entrepreneurs are casting a wide net.

With customer expectations higher than ever, customer journey mapping is a useful tool that can help turn a potential customer into a raving fan.

Small businesses need marketing to grow. Here's how you can create an effective, manageable, and integrated marketing plan.

You may have heard that to succeed in business you need a strong brand identity, but there's a lot of confusion about what that really means.

Your logo is key to communicating what your brand is and what it stands for. Getting it right is worth time and expense.