Many of the most effective data gathering tools are free for small businesses to use and can have a significant impact on your marketing efforts.
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by Marcia Layton Turner
Marcia Layton Turner writes regularly about small business and real estate. Her work has appeared in Entrepreneur, B...
Updated on: November 14, 2023 · 3 min read
Gathered data can be used to improve all aspects of a company's operations, from product development and marketing to customer service, finance, distribution, manufacturing, and virtually any other function.
According to John Prejean, CEO and co-owner of Guardian Computer, the benefits of using data gathering tools include:
According to Garrett Greller, co-founder of Uncle Bud's Hemp, "When it comes to small business, gathering data is imperative for understanding what our business is doing, and why. Properly collecting key performance indicators and other data is essential to forming winning business strategies, so making sure the right tools [are used] for a given business is important."
Some of the most-used data-gathering tools small businesses are using include:
Understanding what customers want helps companies optimize their operations to develop and sell products and services that best meet their needs. By leveraging collected data, businesses can maximize revenue and profits to fuel additional growth.
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