SEO Contract

Empty space

PREPARED FOR
[Client Name]


PREPARED BY
[SEO Consultant]

SEO Contract

This SEO Contract (hereinafter referred to as the “Contract”) is entered into and shall be effective as of [Effective Date] (hereinafter referred to as the “Effective Date”), 
 
By and Between 
 
[SEO Consultant] (hereinafter referred to as the “SEO Consultant”), having its registered office at [SEO Consultant Address]; and 
 
[Client Name] (hereinafter referred to as the “Client”), residing at [Client Address].
 
Both the SEO Consultant and the Client are collectively referred to as the “Parties” and individually as the “Party.”
 
WHEREAS, the SEO Consultant is in the business of rendering Search Engine Optimization (SEO) and Reporting Services (hereinafter referred to as the “Services”);
 
AND WHEREAS the Client is desirous of availing such Services from the SEO Consultant to improve the search engine ranking of its website, [Project_Website Link] (hereinafter referred to as the “Project”).
 
NOW, THEREFORE, in consideration of the promises and covenants contained herein, the Parties hereby agree as follows:

TERMS AND CONDITIONS.

1. DEFINITIONS.

Definitions for the purpose of this Contract:

(a) SEO. Search Engine Optimization (SEO) is a process of improving the quality of traffic to a website via search engines.

(b) Search Engine. A search engine is a web-based tool that allows users to search for information on the World Wide Web.

(c) Keyword. A word or phrase that is used as a search term to retrieve information through search engines.

(d) Keyword Research. It is a process used by SEO professionals to identify and research search terms entered into search engines by users seeking products, services, or general information.

(e) Link Building. It is the process of acquiring hyperlinks (also known as “Backlinks”) from other websites to a website with the goal of improving search engine visibility.

2. SEO SERVICES.

The SEO Consultant agrees to provide the Client with SEO services, which may include, but are not limited to:

(a) Website audit and analysis 
(b) Keyword research and strategy for appropriate and relevant search terms
(c) Content marketing and optimization
(d) On-page optimization to improve the website's visibility and increase website traffic (meta tags, content improvement, internal linking, etc.) 
(e) Off-page optimization, such as developing a backlink strategy, citations, etc.
(f) Technical SEO (site speed, mobile optimization, structured data, etc.)
(g) Monthly performance reports and analysis for the Client
(h) [Add More Services] 

3. DELIVERABLES.

The SEO Consultant shall create the following Deliverables in order to serve the Client with the Services for the Project:

(a) Website Audit Report
(b) Competitive Analysis Report
(c) Keyword Research Report
(d) Social Media Post
(e) Webpage Content
(f) Blogs
(g) Infographics
(h) [Add More Deliverables] 

4. DURATION OF THE CONTRACT.

The Project shall start on the Effective Date and continue till [Project End Date] unless extended upon the mutual consent of both Parties.

5. PAYMENT.

The total fee for the SEO Services to be provided is [Total SEO Service Fees]. Upon the signing of this Contract, the Client shall pay a non-refundable deposit of [Non-refundable Initial Deposit] to the SEO Consultant. All fees shall be invoiced [Invoice Schedule]. The mode of payment shall be [Mode of Payment].

The [Fee Payment Frequency] fee for SEO Services shall be charged as per the following table:

Services	Fee
Website audit and analysis	$[Website Audit and Analysis Fee]
Keyword research and strategy for appropriate and relevant search terms	$[Keyword Research and Strategy Fee]
Content marketing and optimization	$[Content Marketing and Optimization Fee]
On-page optimization to improve the website's visibility and increase website traffic	$[On-page Optimization Fee]
Off-page optimization, including developing a backlink strategy and securing citations.	$[Off-page Optimization Fee]
Technical SEO	$[Technical SEO Fee]
Monthly performance reports and analysis for the Client	$[Performance Reports and Analysis Fee]
[Add More Services]	[Add Other Services Fee]

6. REPORTING.

The SEO Consultant agrees to provide the Client with [SEO Reporting Frequency] reports detailing activities performed during the previous [SEO Report Coverage Period] and the results of such efforts. Both Parties agree to conduct a [SEO Review Meeting Frequency] meeting to discuss this report and any upcoming tasks related to this Contract.

7. CLIENT RESPONSIBILITY.

The Client shall provide all the relevant access, information, and data to the SEO Consultant in order to render the Services as per the terms and conditions of this Contract.

8. REPRESENTATION AND WARRANTY.

(a) The SEO Consultant hereby represents to have the expertise, knowledge, and experience needed to render the said Service.

(b) The Client acknowledges that search engine algorithms are subject to regular changes, which may impact the website's rankings.

(c) The Client acknowledges that the SEO Consultant shall not be held responsible for any event that is outside the scope and responsibility of the SEO Consultant to control or avoid.

(d) The Client acknowledges that the SEO Consultant, in the rendition of the Services hereunder, may engage subcontractors (hereinafter referred to as the “Subcontractors”) from time to time to provide certain SEO services. The SEO Consultant acknowledges that it will hire Subcontractors only after obtaining the Client's written consent.

(e) The SEO Consultant and the Client represent and warrant that they have the authority to enter into this Contract.

(f) The SEO Consultant warrants that it shall provide Services and meet its obligations under this Contract in a timely and efficient manner.

9. DISCLAIMER OF WARRANTY.

(a) The SEO Consultant does not promise specific website traffic numbers or first-page search engine rankings for specific keywords due to the dynamic nature of SEO.

(b) The SEO Consultant has no claim or control over the policies of search engines. If, at any time, the Client's website is excluded from any directory or search engine, the SEO Consultant shall not be held liable for the exclusion of the Client's website.

(c) Sometimes, search engines drop listings for no apparent reason. The SEO Consultant shall not be held responsible for such dropped listings of the Client's website.

(d) [Add other disclaimers]

10. RELATIONSHIP OF PARTIES.

Under this contract, the client is hiring the SEO Consultant as an independent contractor. The Client and the SEO Consultant shall not establish any partnership, joint venture, or employer-employee relationship.

11. TERMINATION.

This Contract may be terminated by either Party as follows:
 
(a) Upon providing [Termination Notice Period] day(s) prior written notice to the other Party, with or without cause
(b) Upon the breach of any terms mentioned herein, the Contract
(c) Upon completion of the Services and full payment by the Client

12. CONFIDENTIALITY.

All information shared by the Parties during the course of this Contract shall be treated as confidential unless it is otherwise available in the public domain or is a generally known fact. Such confidentiality shall be maintained by both the Parties during and after the termination of this Contract. Any information provided by a Party hereto shall be used solely for the purposes of rendering Services, except as may be required in carrying out the terms of this Contract, and shall not be disclosed to any third party without the prior consent of the providing Party.

13. LIMITATION OF LIABILITY.

Neither Party shall be liable to the other Party or any third party for indirect, special, or consequential damages arising out of this Contract hereunder, including but not limited to loss of profits or equipment or other costs.

14. INDEMNIFICATION.

Both Parties agree to indemnify and hold each other harmless for any losses, damages, or liabilities without limitation.

15. ARBITRATION.

In the event of any dispute arising in and out of this Contract between the Parties, it shall be resolved by arbitration. There shall be [Number of Arbitrators] arbitrator(s), who shall be appointed by [Arbitration Appointing Party Name]. The venue of arbitration shall be [Location of Arbitration], and the Seat shall be [State of Seat]. The arbitrator(s)' decision shall be final and binding on both Parties.

16. ASSIGNABILITY.

Neither Party may assign this Contract or the rights and obligations thereunder to any third party without the other Party's prior express written consent, which shall not be unreasonably withheld.

17. SEVERABILITY. 

In the event that any provision of this Contract is deemed to be invalid or unenforceable, in whole or part, that part shall be severed from the remainder of this Contract, and all other provisions shall remain in full force and effect as valid and enforceable.

18. GOVERNING LAW. 

This Contract shall be governed in all respects by and be construed in accordance with the laws of the State of [Governing Law].

19. NOTICES.

Any notices required or permitted by this Contract shall be in writing and delivered by certified mail or courier to the above-mentioned address.

20. ENTIRE CONTRACT. 

The Parties acknowledge that this Contract sets forth and represents the entire Contract between both Parties.

ACCEPTANCE AND SIGNATURE.

IN WITNESS WHEREOF, the Parties agree to the terms and conditions set forth above as demonstrated by their signatures as follows:

[Client Name] 

[SEO Consultant] 

Name:

Name:

Signature:

Signature:

Date:

Date:

SEO Contract Template

Efficiently plan and manage your SEO services with a well-drafted SEO contract. Define the scope of work, including deliverables, timelines, and budgets, to ensure a successful implementation of the SEO campaign.

Start creating at $59/document or $99/year for unlimited documents

Fill your responses and complete your document

Personalize with a rich editor

eSign document easily and securely

Related subcategories

Agency Consulting Digital Marketing

Related templates

Consulting Services Agreement

Establish clear terms of service for successful engagements with consultants. Define the working relationship, including scope of work, compensation, and duration.

Website Affiliate Agreement

Planning to expand your business by promoting your website and products through an affiliate partner? A website affiliate agreement helps the client and affiliate spell out working terms and expected results for a successful engagement.

Website Development Agreement

Promote smooth collaboration between a developer and a client with a website development agreement. Define the responsibilities, expectations, and outcomes of the website development project.

Website Hosting Agreement

Prevent server-related downtime while ensuring a consistent website performance with a website hosting agreement. Clearly define terms and hosting provider's obligations efficiently.

Website Maintenance Agreement

Keep your website operational and efficient with a website maintenance agreement. Set clear guidelines and a good working relationship with your website maintenance provider.

ATTORNEY ADVERTISEMENT: Attorneys advertised on this site are independent attorneys. in your area who's responsible for this advertisement. LegalZoom.com, Inc. is not an "attorney referral service" or a law firm. The information you provide to LegalZoom is not protected by attorney-client privilege. about this advertisement if you live in Alabama, Missouri, or New York.

Guides

State LLC guides

Tools & resources

Browse by state