Free Real Estate Name Generator

Choosing a business name can be difficult. Your real estate company name needs to accurately reflect the type of real estate services you offer, be memorable, and convey a sense of trust with your target customer.

As you consider different estate business names, follow these tips to help narrow down your choices.

Define your brand and your customer

Is your real estate business catering to young, first-time home buyers or seasoned real estate investors? Is it a small, relatable business or a full real estate agency? Do you want your business to be perceived as fun and modern or traditional and experienced? Knowing what your real estate business' brand identity is and who your ideal customers are is an essential first step in choosing the best name. 

Stand out from the crowd

Customers have many real estate businesses to choose from, so creating a name that’s memorable, catchy, and easy to understand is essential if you want to be competitive. It may be helpful to research local real estate company names in your area to see if any strike a similar tone to the one you plan to use.

Follow local naming regulations

When choosing a real estate business name, it’s important to make sure you adhere to any federal laws or state-specific laws around business names. For example, if you decide to form your real estate company as an LLC (limited liability company), you may be required to include “LLC” within your business name.

Federal naming guidelines may also dictate that your business name can’t be too similar to a competitor’s name. Following this rule won’t just help you avoid potential trademark infringement, but will also ensure you don’t mislead customers who may confuse your name with another.

Business naming guidelines may also vary by state, so it’s important to check the local laws in the area where you intend to operate your real estate business.

Make sure no other businesses have that name

Once you’ve settled on the perfect catchy real estate business name, you’ll need to double-check that your name is actually available. There are a couple of easy ways to check if a business name is already taken:

• Perform a search on a state website. Each state offers a way for residents to perform a business name search, either for free or for a nominal fee. This is often, but not always, found on the Secretary of State's website.
• Search the internet. This tip may feel like a no brainer, but simply searching for your business name can often be an easy way to determine whether it’s available or not. Just keep in mind that internet searches aren’t foolproof.
• Check the DBA database. Companies sometimes use a different registered name than the one they advertise with. This is known as “doing business as” or DBA. If your state has a DBA registration search, use this to check if your real estate name is being used.
• Confirm with the U.S. Patent and Trade Office (USPTO). Running a USPTO search is one of the best ways to ensure your name doesn’t infringe upon another company’s trademark.