Free New York Business Name Check

Starting a business? Use our free name check tool to check your business name against the New York Department of State records.

By clicking "Check Availability," I agree to LegalZoom's Terms of Use. This search is a preliminary check of state databases and does not include variations or trademarks. Results do not guarantee name availability or compliance with legal requirements.

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March 7, 2026
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They made starting a business easy

They made starting a business easy. It took me an hour to get all the right documents done for starting an LLC. After an hour my business was registered and ready to go.

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March 4, 2025
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I really appreciate the really easy step by step process they have. I had my LLC up and running in less then 7 hrs from starting the process.

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February 23, 2026
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Such an easy process helping us set up our LLC! LegalZoom thinks of everything that we are still learning.

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February 25, 2026
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February 22, 2026
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February 20, 2026
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The experience of setting up my own LLC was both quick, easy and simple

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February 12, 2026
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Efficient and professional assistance in quickly setting up my LLC. Started an application with Tailor Brands and later learned my expedited fee was only to submit to the State within two days, even though their website advertised 24 hours for an LLC formation and EIN. Should have started with Legal Zoom! Spoke with Gianna on the phone to set it up, logged into my account, and was done in an hour! Thorough and reliable.

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Jeanne Gamba
December 30, 2025
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BEST PHONE CALL IN THE 364.25 DAYS OF 2025

Wow! Being nervous and not knowing exactly which direction to take I went online last night and found LegalZoom. I wasn’t completely sure about it (getting the LLC) and my anxiety kicked in so I backed out of it. My number must have saved anyway in their archive because I received a call this morning. Martha Anguiano called and the encounter with her was just what I needed to encourage me further with my LLC process. She was very polite, knowledgeable and immediately gave me a list of what I can choose from to start. After discussing with her more about my plans she suggested the best start up package for me. Martha was so genuinely enthusiastic about my idea that I felt truly comfortable sharing with her. After getting off the phone my smile and heart expressed the connection that was made even if it’s only for the professionalism she offers as an agent, I’m grateful it was her that called as I stated to her, “I’m not sure how it would have went if it were another agent that called.” (I can be nervous when speaking and studdar my words but she made me feel completely heard and understood) I can only hope and believe the entire Team at LeagalZoom is just as pleasant, knowledgeable and concerned for the customers as she exemplified. If you see this message Martha, thank you so much you’re definitely a Golden Star in this universe. ⭐️✨⭐️ Looking forward to working with you & LegalZoom. Thank You!

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Shirley Hester
December 25, 2025
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Super easy to navigate

Super easy to navigate, This was the easiest deal to get my business llc. I am astounded at how painless this process was. You should really sign up.

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John Chambers
December 17, 2025
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My LLC setup

My LLC was set up quickly and efficiently, Thank you for the great job. Due today and completed today.

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December 12, 2025
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Starting a new LLC

Starting a new LLC. Ali walked me through the entire process in less than 10 minutes. Quick, easy and highly professional. Thanks!!

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Christopher Eggert
December 12, 2025
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Piece of Cake!

Wow, if I had known HOW EASY it would be to create my own LLC I would have done it months ago! I literally created my own business in MINUTES. LegalZoom takes all of the fear, confusion, guesswork and administrative burden out of starting your own business. Strongly recommend it!

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Lori Ann Farrell
October 16, 2025
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Excellent, rapid, economical LLC formation…

Legal Zoom enabled me to very quickly and economically set up my LLC

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October 12, 2025
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They made creating my llc such an easy…

They made creating my llc such an easy process and gave me plenty of options. I genuinely never even thought of. So happy I had this option.

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Cassaundra Eckleberry
October 11, 2025
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Filed my LLC confidently thanks to LegalZoom

Sittie answered all my questions and made me feel much more confident about forming my LLC this morning. Including some basic tax questions that she was able to answer. So greatly appreciate her help.

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Cassandra E
October 8, 2025
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LegalZoom was great to start my first LLC

LegalZoom was great to start my LLC! The process was simple and easy! Very fast as long as you know what you want your name to be and what your business is doing. Highly recommend for the people that like to do it themselves online. Great experience

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Bruce. M
September 27, 2025
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Out-of-State LLC Business Formation

I was at a standstill with no resolution in sight - LegalZoom fixed me up within minutes & made filling the Out-of-State business form LLC-5 with the State of California, easy! Thank you!

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Cheryl Williams
September 23, 2025
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Legalzoom help me set up my LLC efficiently. The instructions were simple, and I had a positive experience overall.

Legalzoom made starting my LLC fast, easy, and stress-free.

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CoreSpan Technologies
August 25, 2025
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legal Zoom Concierge agent, Jelly, called me and walked me through the process of selecting how I wanted to set up my LLC with through explanations. I recommend using the Legal Zoom concierge for customers not yet familiar with the process of creating and LLC.

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September 16, 2025
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So Helpful…

Legal Zoom is quick and easy to create a New Corporation. The price is fair. Thank you for all your assistance.

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August 14, 2025
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I’m new to all this basically my first…

I’m new to all this basically my first time filing for a corporation on my own and I didn’t last in 30 minutes. This is great thank you it just walks you through everything you need with answering questions. Did you already know

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Brenda Reynoso
June 12, 2025
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Leogilyn Pavo was so helpful

Leogilyn Pavo was so helpful. I needed to change my business address and Leogilyn walked me through the process step by step. Leogilyn even looked up specific answers about my corporation so I could fill out the required forms correctly. I couldn’t have done this without Leogilyn’s help!

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Kate Lively
May 27, 2025
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Genaro was great!

Genaro was a great listener, remembered everything we spoke about and then walked me through the process of moving my LLC into a Corporation. Glad I called rather than try to do online - we got it all done in about 20 minutes.

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Folger Emerson
February 19, 2025
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Spoke clearly, was professional and very knowledgeable about his business

Edgar was so pleasant and professional and I will be sending more people to him for their corporation needs as well!! He is so knowledgeable about the sales products he sells. This was a flawless and simple process bc of him!

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Cheryl-Lyn LaRocca
February 10, 2025
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Nonprofit Advisor, Daniel Morgan is great

When I spoke with my nonprofit advisor Daniel, he was very thorough with explaining everything to me. I am new to this process and he made this experience a pleasant one.

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Brenda Jordan
March 2, 2026
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I'm a lawyer with almost 40 years of…

I'm a lawyer with almost 40 years of experience. I'm a DIY around the house handyman, and I DIM in law, but was short on time to establish a New York non-profit corporation in advance of actually moving to New York. Legal Zoom and Ms. Angeles were amazing. This project was accomplished with their professional zeal, and saved me a pile of time and money. Respect!

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Mary Thorpe
December 29, 2025
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Legal Zoom takes the guesswork out

I’ve used Legal Zoom to start my nonprofit, having them assist me with the 501(c)3 paperwork was the best thing I could’ve done. They took the guesswork out, they really made the process as simple and streamlined as possible.

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Leah Arteaga
December 27, 2025
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Legal Zoom was incredibly user friendly…

Legal Zoom was incredibly user friendly! I was able to start my non-profit, Widows Walk Project Incorporated, within days. I had to call for support on one question. The representative was super helpful and had me off the phone within minutes. Legal Zoom mailed the established non-profit paperwork to me within three days. Thank you Legal Zoom for your expedience and support!

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Charlene Carroll
July 11, 2025
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Gail Vyeda Deserves Recognition — Outstanding Support!

I had the absolute pleasure of working with Gail Vyeda through LegalZoom’s Concierge service, and I cannot say enough good things about her. Gail is knowledgeable, patient, professional, and genuinely caring. From the very beginning, she made me feel supported, heard, and confident in the process of forming my nonprofit. She explained everything in clear terms, walked me through each step, and made sure I understood what was being filed and why. Even when I had questions outside the typical scope, she went the extra mile to help — always with kindness, clarity, and grace. She made what could’ve been a stressful experience feel seamless and empowering. Gail is exactly the kind of person who deserves to be recognized and promoted. Her dedication and warmth represent LegalZoom at its best. Thank you, Gail — you made a big difference in helping me bring my nonprofit vision to life! — LaTonya White, The Legacy Impact Fund (DBA Big Gló Foundation)

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LaTonya White
June 25, 2025
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The couple of representatives I spoke…

The couple of representatives I spoke with while in the process of registering my nonprofit and applying for the 501(c)3 status were professional, friendly, knowledgeable.

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Charles McGee
June 4, 2025
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LegalZoom has been a great source to…

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Gabrielle Johnson
April 20, 2025
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Willie is the man!!

Willie did a great job answering all my questions and helping me understand different aspects of what what happens when starting my nonprofit with Legalzoom. Great customer service experience!

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Cody Daniels
March 4, 2025
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In the avalanche of many questions, Ana was there to guide me

Ana provided detailed information to my questions about a nonprofit. She was helpful and patient with me. She extended herself to keep in touch and work with me when I am ready. Thank you!

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Ms. Maria
February 18, 2025
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Incredibly helpful!

I called with some questions and received such helpful information! My nonprofit partner and I feel confident in moving forward with Legal Zoom services for our women centered nonprofit.

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Andrea
February 16, 2025
LegalZoom

Being a business owner of two businesses...

Being a business owner of two business. A for profit and now a nonprofit LegalZoom has made the business registration process effortless and seamless all while keeping my submitted documents legal with the state. I highly recommend any entrepreneur who's filing your business on your own to let LegalZoom do the handwork for you. They are fast, accurate, and efficient.

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Eujon S. Hughes, M.Ed.
February 3, 2025
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Gerald was extremely helpful to me in…

Gerald was extremely helpful to me in getting my order processed. He made it easy for me to just answer a question and continue with the process of setting up my nonprofit.

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Allison Melendez
January 20, 2025
LegalZoom

Outstanding Work

The professionalism of the team coupled with the speed of getting the nonprofit paperwork accomplished and through the system was excellent. I am very grateful. This is my second time working with Legal Zoom. Thank you very much.

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Mary G
January 2, 2025
LegalZoom

Smooth Process

Kurt was very helpful and provided all the information needed to successfully complete the DBA process.

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Courtney Jackson
December 17, 2025
LegalZoom

Easy and professional

I was notified by text that I needed to contact LegalZoom to provide more information to move my DBA filing along. I called in and got Raffy. He was friendly and professional and took the time to confirm that LegalZoom had received the signed documents from me that were needed to take the next steps in this process. I was connected to Raffy on my first attempt and did not have to sit in a queue waiting for someone.

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Linda Crossley
September 3, 2025
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10/10 customer service

Both Kathy and Princess made the process of filing my DBA incredibly easy and were able to walk me through the process the entire time. Both were incredibly kind and helpful and I'm so grateful to the LegalZoom team for being there to support me through any troubles I have with my small business!

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Kate
August 19, 2025
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Very helpful everyone I spoke with was…

Very helpful everyone I spoke with was very knowledgeable and pointed me in the right direction. My dba was filed swiftly and I was informed about the progress the entire time. Very happy with the results.

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karl anderson
July 11, 2025
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KIERVE has Excellent Customer Service

KIERVE was very knowledgeable and provided the information I requested with additional things to assist me with creating a new DBA. I appreciated how patient they were and ensured everything had processed to the next step before we signed off the chat. Excellent customer service!

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Tenika Ashley
July 2, 2025
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Customer Service exceeded my expectations.

After an initial dilemma with my DBA filing in California, a LegalZoom account executive took the reigns and made everything right by going above and beyond my expectations. Thank you LegalZoom!

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Clinton Goodrich
May 19, 2025
LegalZoom

Very helpful

I called in looking for help with my DBA and was able to complete setting it up effortlessly and got help with a few more items I didn’t even know I needed.

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Kevin McCarthy
February 23, 2025
LegalZoom

Joe was extraordinary

Joe was extraordinary! I called to add a DBA to my existing LLC, and he got straight to the point with exactly what I needed. He went above and beyond by taking the time to answer my questions thoroughly and even checked my account. He pointed out a couple of things for me to review, and if that wasn’t enough, he even sent me a screenshot so I knew exactly what he was referring to. Wow—what an asset to your company! Loyal customer here!

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Juan Ferrer
February 19, 2025
LegalZoom

Perla Gallegos was Great

Perla Gallegos was great with follow ups and transparency as it relate to my business formation. I hope all Legal Zoom employees represents the way in which Perla Gallegos has done so in representation of the company.

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Joe Davis
March 2, 2026
LegalZoom

Legalzoom has handled all our business…

Legalzoom has handled all our business formation needs with the utmost professionalism and timely filing. We appreciate their friendly and easy to use website.

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KOTEKA OGBURN JENKINS
October 20, 2025
LegalZoom

Love how easy to understand the process…

Love how easy to understand the process of formation they have made!

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Y.A
August 26, 2025
LegalZoom

The request I made for formation…

The request I made for formation documents was taken care of immediately and professionally. They were very helpful in getting me what I needed.

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Bruce Fleishaker
August 9, 2025
LegalZoom

I had the absolute pleasure of working…

I had the absolute pleasure of working with Maria as my business formation specialist at LegalZoom, and I couldn’t be more grateful for her support throughout the process of creating my LLC. From start to finish, Maria was patient, knowledgeable, and incredibly thorough. She took the time to answer every one of my questions—no matter how small—and walked me through each step with clarity and confidence. Starting a business can feel overwhelming, but Maria made the entire experience smooth and manageable. Her dedication, professionalism, and genuine care for her clients truly stood out. Thanks to her guidance, I felt supported and well-informed every step of the way. Thank you, Maria, for your outstanding service and for going above and beyond. You are truly an asset to the LegalZoom team!

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Diego Louis
May 24, 2025
LegalZoom

Using Legal Zoom made my business…

Using Legal Zoom made my business formation very easy. The program is user friendly and explains every step clearly.

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Anna Silvia Mejia
April 19, 2025
LegalZoom

Legal Zoom is a true one stop shop

This is the second company I have formed using Legal Zoom. They say what they are going to do and they do it. Legal Zoom provides all the tools and services you will need to quickly start your company, allowing you to focus on your business. The business formation specialist I spoke with, Juan was great; extremely knowledgeable and professional while giving me the feeling that I was talking with an old friend.

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Steve Robbins
March 21, 2025
LegalZoom

The agent was extremely helpful and…

The agent was extremely helpful and gave me the info that I was looking for. As soon as I got off of the phone with her, I got the official acceptance of my business formation!

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Joshua Roberts
March 17, 2025
LegalZoom

Seamless Support from Day One

I was impressed by how quickly Alan, my Business Formation Specialist, reached out to me. Having support from day one is incredibly reassuring, especially as I navigate starting my first business. I look forward to seeing how my relationship with LegalZoom and my experience with their services evolve.

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Rosemart Aoki
March 6, 2025
LegalZoom

ClarisseTravel Wine Tourism Agency

I recently utilized LegalZoom's services. The platform was user friendly, making the complex process of business formation straight forward and accessible. The customer service team was knowledgeable and responsive, promptly addressing all my inquiries. The efficiency and professionalism demonstrated by LegalZoom have provided me with confidence and peace of mind. I highly recommend their services to anyone seeking reliable business formation assistance.

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ClarisseTravel LLC
February 20, 2025
LegalZoom

The business formation specialist…

The business formation specialist Ramses Cardenas understood my needs and articulated well the company's product. I chose the pro package because it was my best option based on the information Ramses supplied. The process was quick easy and to the point.

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Aaron Kinney
February 20, 2025

Find a name, launch your dream

A great name is the foundation for your brand and your legal structure. Our guide makes it fast and easy to find a name that works, so you can focus on launching your dream company.

light

Pick the perfect name

Choose a business name that speaks to your company’s values and services. Avoid names that use unusual characters or that are overly complicated.

rocket
Make your name official

File business formation documents with the New York Department of State. You can also reserve your business name for up to 60 days.

stamp
Protect your business name

Registering a business in New York only protects your business name within the state. For comprehensive, nationwide protection, consider filing for a trademark.

Start your business, guided by experience

From naming your business to registering it as an LLC, our services help ensure accuracy and let you start your business with confidence. Let us handle the details so you can focus on your vision.

Start My Business

100% Accurate Filing Guarantee

100% Accurate Filing Guarantee

We're committed to the highest quality and accuracy. If your filing is rejected or incorrect 

due to our error, we'll correct it with the government agency at no additional cost to you.

We're committed to the highest quality and accuracy. If your filing is rejected or incorrect due to our error, we'll correct it with the government agency at no additional cost to you.

How to Conduct a New York Business Search

You can run a New York business name lookup to help see if your preferred business name is available for use. It also helps you find information about existing companies registered in the state.

Key takeaways

  • Check with the New York Department of State (DOS) to confirm if your chosen business name is available or if it’s already claimed by another company.

  • LegalZoom’s free business name search is a preliminary check for the availability of your preferred business name with the state.

  • The Secretary of State may reject your application if your preferred name is too similar or identical to one already in use.

  • Conduct a comprehensive search before filing your business’ formation documents to reduce your risk of your application being rejected.

Get into the details of a business name search below, and learn more about registering a business in the Empire State.

Close up on a woman's hands as she takes notes in front of a laptop.

Why conduct a New York business name search

Run a business name search before registering your business in New York to save time and money. The New York Department of State will reject your LLC, corporation, or nonprofit filing if your business name is already in use or too similar to an existing business’ name. Once your filing is rejected, you’ll have to start the process over, meaning you may have to delay opening your doors. 


Your business name lookup can also help you make sure your brand’s identity is scalable across different platforms before you invest in logos, slogans, and other brand assets.

Example: If “Soho Consulting Group” is already registered, choose a different and distinguishable name, like “Empire Advisors” to help you avoid confusion.

Who needs to conduct a New York business name search

Any business planning to register with the New York Department of State should conduct a name search before filing formation documents. New York has one of the most active business registries in the country, with 2.4 to 2.5 million registered businesses on file.


These are the business entities that must run a name check before filing with the state:

  • Limited liability companies. LLCs must check their business name for use in the state prior to registering. LLCs must also include “Limited Liability Company,” “L.L.C.” or “LLC” in their business name under New York law.

  • Corporations. Corporations should run business name searches before registering and must include “Incorporated,” “Corporation,” “Inc.,” or “Corp.” in their name.

  • Limited partnerships (LPs) and limited liability partnerships (LLPs). LPs and LLPs must register their business with the New York Department of State and should run a name search to confirm that their preferred business name is available.

  • Nonprofits. Like for-profit corporations, nonprofits must follow naming guidelines and must register with the state to qualify for nonprofit tax incentives.

  • Sole proprietorships and general partnerships. These business entities should run a name check for their preferred business name if they plan on operating under an assumed name or a “doing business as” in New York.

New York law outlines the state’s naming requirements. You’ll need to follow those requirements for your registration to be approved. Read more about each of these business types below.

Limited Liability Company (LLC)

The simplest, most flexible way to structure your business to protect personal assets.

Read about LLCs

Corporation

(S corp or C corp)

A more complex structure with the ability to issue shares and go public, or go global.

Explore corporations

Partnership

(LP or LLP)

Allows business partners to work together while maintaining some liability protections.

Partnership basics

Doing business as

(DBA)

A way to change your public-facing name without having to make changes to your business entity.

Dig into DBAs

How to conduct a business name search with LegalZoom

Our free New York Business Name Check tool searches for your chosen name in New York’s Department of State database. Just type in the name you want to use and select your business type. The tool will then search the official database for any names that are identical to or similar to your preferred name. 


LegalZoom’s instant name check is free, and you can search for as many names as you want. The results give you a preliminary idea of the availability of your preferred name. To make sure your name is truly available, you may want to search for similar names and run state and national trademark searches. 

How to search for business names with the NY Department of State

LegalZoom’s business name lookup tool will search the official New York database. However, you can also search for business names directly with the DOS. This search can be beneficial if you’re trying to find additional information about a business’ status in New York.

  1. Access the Department of State’s name search page. You can find the New York Department of State's Division of Corporations’ business name search by visiting this website.
  2. Fill out the “Search by” box. The tool lets you search by entity name, Department of State ID, assumed name, and assumed name ID. To run a basic name search, choose the “entity name” option.
  3. Enter your preferred name. Fill out your preferred name in the “Entity Name” box.
  4. Select your business entity type. In the Entity list field, select your business entity type. You’ll need to choose between corporation, limited liability company, limited partnership, and limited liability partnership.
  5. Run the search. Once you fill out all relevant fields, run the search by clicking “Search the Database” in the box to the right. 

You can run this search for as many business names as you want. Like the LegalZoom search tool, it’s free to use. However, the results may be more complicated to interpret.

What the NY Department of State business name search tells you

If you’re trying to find out more information about a business, the DOS search may be able to give you a bit more insight. When you run your search, you’ll likely see the following classifications associated with different business names.

  • Active. A name with the “Active” label means the name is currently in use in New York. You won’t be able to use this name or one that’s confusingly similar to it for your business.

  • Inactive, Dissolved, or Cancelled. Entities labeled as inactive, dissolved or cancelled mean they’re no longer active in the state. However, just because a business isn’t active anymore doesn’t mean the name is available for use. You may need to contact the Department of State to see if the name is available.

  • Suspended. Suspended businesses typically have compliance issues, meaning they may have let certain requirements lapse. However, these business names are typically considered in use and aren’t available to new businesses.

You can use this information to better understand the businesses operating in your area, the names that others are using, and to see if your name is available. However, if you’re simply looking for a quick and easy way to search for business names, LegalZoom’s free tool should do the trick.

A woman sits at a desk and types on her laptop

Need name ideas?

LegalZoom offers a free AI-powered business name generator tailored to over 40 industries, including real estate, construction, and photography. It's fully customizable to your business, your market, and your brand.

Other searches to do after checking the New York DOS database

Though searching for a business name in the New York state database is a good place to start, it’s not the only search you’ll want to do before registering your business.

LegalZoom trademark search

Registering a business name in New York only protects it within state lines. Other businesses in other states can legally use it unless the name is trademarked. LegalZoom’s trademark searches let you see if your business name is already registered with the United States Patent and Trademark Office (USPTO). You have two options.

  • Use LegalZoom’s free trademark search tool. LegalZoom’s Free Trademark Search checks the USPTO database for names matching your search terms. You can browse the status and class details of each matching result.

  • Get more detailed information with a comprehensive trademark search. Our Comprehensive Trademark Search executes a full-scope search of existing and pending marks with the USPTO and provides ranked results to help pinpoint potential conflicts. You can select between a federal search and a combined federal, state, and common law search, based on your specific needs.

When you’re ready to register your trademark, turn to LegalZoom’s Premium Trademark Registration service—the #1 trademark filer with the U.S. Patent and Trademark Office. 1

USPTO trademark search

You can also check for trademark registration directly through the USPTO’s website by searching their Trademark Center database. Both this search and LegalZoom’s trademark search tool let you search for nationally registered trademarks. If your search shows that another business is already registered under your preferred name, you can choose a different one to avoid infringing on their trademark.


These searches are essential for brand assets, such as:

  • Your business name

  • Logos

  • Taglines

  • Brand-specific symbols

Though searching for a business name in the New York state database is a good place to start, it’s not the only search you’ll want to do before registering your business.

New York assumed name search

Before you register your business, it’s a good idea to run a business name search for any assumed names or DBAs you plan to use. Register a “doing business as in New York if you want to drop business entity designations like “LLC,” “Inc.” or “Corp.” from your name or run your business under a name that better aligns with your brand. 


You can run a search for assumed names through the New York Department of State’s main business search page. Search for business entities registered under that name, and run a search for registered assumed names by selecting “Assumed Name” in the “Search By” field.

Domain name search & social media search

Your brand’s identity can rely on your business’ online presence, like your domain name and social media accounts. Both are major parts of modern marketing strategies, and a unique online presence can help set your business apart from the competition.

  • Check availability. Make sure your preferred domain name for your website is available by checking with major domain registrars, like GoDaddy or Namecheap, to see if your preferred name is available as a top-level domain such as .com or .net.

  • Use search engines. Search for your preferred domain name or any variations you may want to use on major search engines. This includes sites like Google, Bing, Yahoo, and DuckDuckGo.

  • Browse social media. Check different social media platforms, like Facebook, Instagram, TikTok, and YouTube for channels that use names similar to or identical to your preferred name.

When your online accounts match your legal business name, customers are less likely to mix your business up with your competitors.

What to do after a New York business name lookup

Once you know that your business name is available, you can register your business with the state.

  • Register your name with the New York Department of State by submitting your formation documents, or reserve your name if you’re not ready to register just yet. You can also work with a business formation service like LegalZoom to start your New York business with confidence.

  • Register trademarks for any slogans, names, logos, or symbols you want to use. LegalZoom’s trademark registration service is the #1 trademark filer with the USPTO. 1

  • Register an assumed name if you want to run your business with a name that’s different from the one you use to register your company with the state. This can be a good choice if you want to drop “Inc.” or “LLC” from your name. It can also be a good choice if you want to use a name that speaks to what your business does or your brand’s values. LegalZoom’s DBA filing service handles the paperwork for you.

What to do after you’ve registered your business name

Reserve a domain name and social handles

Your online presence is just as important as your storefront. Here’s how to secure it:

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Claim your domain name

Choose a domain that matches your business name as closely as possible.

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Check social media availability

Platforms like Instagram, Facebook, and LinkedIn are key for connecting with customers. 

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Think long-term

Even if you don’t plan to use all platforms right away, securing them now ensures you won’t lose them later.

Protect your brand with a trademark

A trademark ensures your business name is legally yours and provides:

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Exclusive rights

Prevents competitors from using your name.

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Legal protection

Enforces your rights in court if necessary.

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Brand credibility

Demonstrates professionalism and trustworthiness.

LegalZoom’s trademark registration service connects you with experienced attorneys who guide you through every step of the process, increasing your likelihood of approval.

LegalZoom can help you file your state's formation paperwork for as little as $0 + state filing fees.

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Frequently asked questions

Is running a New York business name search free?

Yes. LegalZoom’s business name search tool is free to use, and you can search for as many business names as you want. You can also search the New York Department of State’s database for free by visiting their website.

Does passing the name search guarantee that my LLC will be approved?

Not necessarily. The name search is just a preliminary check. The DOS will review your name again when you file your formation documents. If their review shows that your business name is in use by another business or is confusingly similar to one in use, they may reject your registration.

Can I reserve a New York business name without forming an LLC?

Yes. You can file an Application for Reservation of a Name with the New York DOS for $20. This holds your preferred name for 60 days. If you’re not ready to register your business by the end of those 60 days, you can renew the reservation for another 60 days up to two times. You’ll need to pay an additional $20 fee for each renewal.

What words are prohibited or restricted in New York business names?

Any words that imply a government affiliation, such as “State Police” or “State Trooper,” or are obscene or offensive, are prohibited from being used in a New York business name. You also can’t use words suggesting a licensed profession or financial institution (bank, credit union, or trust) unless you operate in one of those sectors. The law about restricted and prohibited words can be found here.

What makes a New York business name distinguishable and unique?

If your preferred business name is in use, you may be able to make it distinguishable by adding a geographic modifier, a descriptive word, or changing the core noun or verb in the name. For example, if “New York Air Conditioning LLC” is taken, you may be able to make it distinguishable by submitting something like “New York Air Conditioning Solutions LLC.”

Get helpful tips and information

1 LZ Legal Services is the number one law firm filer by volume for US-based businesses at the U.S. Patent and Trademark Office.