Business Management
Learn all the ways you can take your business to the next level, whether you're in year one or year 10. Get advice on how to run and grow your business-and even what to do when you're ready to move on.
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Why Press Releases Are More Important than Ever
Social media has quickly become an indispensable tool for both large and small companies. While many have figured out what it takes to drive a successful branding platform and social media campaign, an important component are press releases.
· 3 min read
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Maximizing Your Patent Application
Creating an invention might seem like the final step in becoming anovernight success, but successfully filing for a patent can be a challenge. By maximizing the effectiveness of your filing, you can ensure not only the protection of your invention, but a substantial head start in the marketplace as well.
· 5 min read
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Using Pinterest as a Marketing Tool
Social media has become a lucrative medium for marketing goods and services, whether it's giving away coupons to potential customers who “like” a Facebook page, enticing users to “follow” your business on Twitter, or posting commercials and how-to videos on YouTube. However, a social media network that many business owners have not yet tapped is Pinterest. This site has millions of potential customers who may be interested in following your company's new interests and branding techniques.
· 4 min read
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Avoid These 5 Common Business Plan Mistakes
A good business plan requires significant research and effort. To make the best impression, be sure to take the extra time to fine-tune your plan, so your audience will find it easy to read and understand.
· 3 min read
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A Search to Improve Her Own Health Leads to a Thriving Beverage Business: Mamma Chia
Mamma Chia founder Janie Hoffman tells the story of how she brought a life-changing product to market.
· 3 min read
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Spring Cleaning: Getting Your Business in Order
Run a quick compliance check on your business this spring—so you're sure all necessary licenses, registrations, reports, etc., are in place and up-to-date.
· 3 min read
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Sole Proprietorship Taxes: How Are Sole Proprietorships Taxed?
The decision whether to operate your small business as a sole proprietorship or corporation has some major tax implications. Do you know what they are?
· 4 min read
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7 Tips for Managing Your Business While on Vacation
When you own a small business, taking a vacation can seem a little scary. Here are 7 tips to help you conquer your fears, plan for your absence, and manage things while you're away.
· 3 min read
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How to Close a Business
Sometimes a business doesn't work out and you'll have to close it. Here's what you need to know about the process of shutting down your company.
· 6 min read
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How Much Is Customer Acquisition Costing You? Here's How to Add It Up
To better understand whether your marketing efforts are profitable, you need to start by calculating your customer acquisition costs. It's a simple formula that can help improve your marketing decision-making. Read on to learn how to calculate them.
· 4 min read
