Free Boutique Name Generator

The right business name is more than just a label. It will clearly communicate what your company offers and your brand’s personality while also appealing to the target audience for your product. In the same way that no two businesses are exactly alike, your business name should be uniquely linked to your brand and products.

Consider your style and audience

An online boutique that offers fun, evocative fashions might be best suited by a name that reflects the styles found within, while a formalwear company might be better served by a more serious name. The styles represented in your boutique—and the people who are most likely to buy them—will play a major role in choosing a name for your business.

Be specific (but not too specific)

Your business name should be distinctive enough to be recognizable and easily distinguished from other businesses. This lets consumers know who they’re dealing with and should give them an idea of what your business is all about just at a glance.

At the same time, it’s important to leave room for growth. Your name should reflect what your business does, but not so specifically that it will limit you from future expansion. Look for the right balance between a unique, memorable name and a name that takes into account future business plans you might have.

Follow government naming guidelines

Choosing a unique name isn’t just good for business—it’s also required by law. While the specifics vary from place to place, most state and federal regulations require businesses to choose a name that hasn’t already been registered in the state in which you plan to operate. These laws exist to protect business’ intellectual property and prevent impersonation by other companies.

There are also regulations in most states that prohibit the use of certain language in the name of a business, typically in keeping with local laws about public decency. Using profanity in your business name is probably not a good idea in general, but in many places, it’s also outright illegal.

Many states also have a list of regulations around certain industry-specific keywords in names. Some of the most commonly restricted words of this type include “bank” and “pharmacy,” although it’s important to check with your state’s regulatory agency to make sure you’re in compliance. Typically, a business must show some form of licensure or certification to use industry-specific phrases like these.

Finally, you’ll need to check with your state to see what language you need to include in your boutique’s name to describe your business structure. In many places, businesses need to disclose the structure of their company in the name. If you have a limited liability company, for instance, many states require your business name to include the term “LLC.”

Check your business name’s availability

Before you can register your business name, you’ll need to confirm it’s available to use in your state. This can be done easily using our business name checker tool, which will cross-check your new name with the appropriate databases to ensure it’s still available to be registered.