Free Gym Name Generator
Free Gym Name Generator
Looking to flex your entrepreneurial muscles in the health and fitness industry? Try our free AI-powered gym name generator.
AI Business Name Generator
Turn your ideas into a standout business name with our free AI-powered generator.
By clicking "Generate," I agree to LegalZoom's Terms of Use and AI Additional Terms. Business name generator uses AI technology to suggest business names and provide insights, but it does not provide legal advice.
Start your business, guided by experience
Start your business, guided by experience
From naming your business to registering it as an LLC, our services help ensure accuracy and let you start your business with confidence. Let us handle the details so you can focus on your vision.
From naming your business to registering it as an LLC, our services help ensure accuracy and let you start your business with confidence. Let us handle the details so you can focus on your vision.
100% Accurate Filing Guarantee
100% Accurate Filing Guarantee
We're committed to the highest quality and accuracy. If your filing is rejected or incorrect
due to our error, we'll correct it with the government agency at no additional cost to you.
We're committed to the highest quality and accuracy. If your filing is rejected or incorrect due to our error, we'll correct it with the government agency at no additional cost to you.
Find a name, launch your dream
You've got strong ideas—now make your vision a reality.
Find a name, launch your dream
You've got strong ideas—now make your vision a reality.
Generate tailored names
Enter your business idea, select your preferred tone (playful, traditional, creative), and get a list of unique, memorable names.
Make it official
Finalize your name by choosing an entity type and registering it with the state as an LLC, corporation, nonprofit, partnership, or DBA.
Secure exclusive rights to your name with our trademark registration services. Our trusted attorneys handle the process, helping protect your brand from copycats.1
How to use our gym name generator
To get started, simply tell the gym name generator the type of gym name you need. It’s best to use complete sentences, for example: “I need funny gym name ideas.” Use the sliders to narrow down your preferences. If you have a specific theme in mind for your fitness business, add that in. You can also include your target audience, for instance: “I want to start a gym for senior citizens.” Here are some more prompt examples:
"I want to start a women's gym."
"I need fitness brand name ideas."
"I want to start a bungee fitness studio."
"I need bodybuilding gym names."
"I want to start a boxing gym."
"I need fun gym names."
"I want to start a fitness club."
The gym name generator is specifically trained to create a list of unique gym name ideas based on marketing concepts and business-naming guidelines, so you can confidently choose a gym name that will set your brand up for success. You can try as many times as you need to find a gym name you are happy with. Once you’ve found a name that fits your gym’s philosophy and mission, reserve it with your state’s Secretary of State’ as quickly as possible.
If you’re not ready for AI, you can browse our extensive list of gym business name ideas below, covering the five main types of gyms in the fitness industry: traditional, CrossFit, boutique, strength training, and functional fitness.
Why start a gym?
Despite a brief hiccup during the pandemic, the health and fitness industry continues to grow and attract new fitness devotees every day. According to the 2024 U.S. Health & Fitness Consumer Report, fitness center memberships reached an all-time time high in 2023. And thanks to an ever-present emphasis on health and wellness across the nation, that number continues to grow, leaving plenty of space for gym-loving entrepreneurs to start their own businesses.
Efficient and professional assistance…
Efficient and professional assistance in quickly setting up my LLC. Started an application with Tailor Brands and later learned my expedited fee was only to submit to the State within two days, even though their website advertised 24 hours for an LLC formation and EIN. Should have started with Legal Zoom! Spoke with Gianna on the phone to set it up, logged into my account, and was done in an hour! Thorough and reliable.
BEST PHONE CALL IN THE 364.25 DAYS OF 2025
Wow! Being nervous and not knowing exactly which direction to take I went online last night and found LegalZoom. I wasn’t completely sure about it (getting the LLC) and my anxiety kicked in so I backed out of it. My number must have saved anyway in their archive because I received a call this morning. Martha Anguiano called and the encounter with her was just what I needed to encourage me further with my LLC process. She was very polite, knowledgeable and immediately gave me a list of what I can choose from to start. After discussing with her more about my plans she suggested the best start up package for me. Martha was so genuinely enthusiastic about my idea that I felt truly comfortable sharing with her. After getting off the phone my smile and heart expressed the connection that was made even if it’s only for the professionalism she offers as an agent, I’m grateful it was her that called as I stated to her, “I’m not sure how it would have went if it were another agent that called.” (I can be nervous when speaking and studdar my words but she made me feel completely heard and understood) I can only hope and believe the entire Team at LeagalZoom is just as pleasant, knowledgeable and concerned for the customers as she exemplified. If you see this message Martha, thank you so much you’re definitely a Golden Star in this universe. ⭐️✨⭐️ Looking forward to working with you & LegalZoom. Thank You!
My LLC setup
My LLC was set up quickly and efficiently, Thank you for the great job. Due today and completed today.
Starting a new LLC
Starting a new LLC. Ali walked me through the entire process in less than 10 minutes. Quick, easy and highly professional. Thanks!!
Piece of Cake!
Wow, if I had known HOW EASY it would be to create my own LLC I would have done it months ago! I literally created my own business in MINUTES. LegalZoom takes all of the fear, confusion, guesswork and administrative burden out of starting your own business. Strongly recommend it!
Excellent, rapid, economical LLC formation…
Legal Zoom enabled me to very quickly and economically set up my LLC
They made creating my llc such an easy…
They made creating my llc such an easy process and gave me plenty of options. I genuinely never even thought of. So happy I had this option.
Filed my LLC confidently thanks to LegalZoom
Sittie answered all my questions and made me feel much more confident about forming my LLC this morning. Including some basic tax questions that she was able to answer. So greatly appreciate her help.
LegalZoom was great to start my first LLC
LegalZoom was great to start my LLC! The process was simple and easy! Very fast as long as you know what you want your name to be and what your business is doing. Highly recommend for the people that like to do it themselves online. Great experience
Out-of-State LLC Business Formation
I was at a standstill with no resolution in sight - LegalZoom fixed me up within minutes & made filling the Out-of-State business form LLC-5 with the State of California, easy! Thank you!
Legalzoom help me set up my LLC efficiently. The instructions were simple, and I had a positive experience overall.
Legalzoom made starting my LLC fast, easy, and stress-free.
legal Zoom Concierge
legal Zoom Concierge agent, Jelly, called me and walked me through the process of selecting how I wanted to set up my LLC with through explanations. I recommend using the Legal Zoom concierge for customers not yet familiar with the process of creating and LLC.
Smooth, Professional, and Worth It — LegalZoom Made My LLC Easy
I recently used LegalZoom to form my Cleaning LLC, and overall I had a very positive experience. From start to finish, the process was efficient, transparent, and far less stressful than I expected. What went well: Easy to Navigate: The LegalZoom website clearly guided me through every step. I didn’t get lost in jargon or red tape. Clear Pricing & No Surprises: Costs were laid out ahead of time, and all required state fees were explained. No hidden fees popped up afterward. Fast Processing: Once I submitted my paperwork, things moved quickly — I got my official LLC documents sooner than I anticipated. Helpful Customer Support: When I had a few questions (about the operating agreement, registered agent, etc.), their support reps were attentive and professional. They helped clarify things without rushing me. All-in-One Convenience: LegalZoom handled all the official filings and paperwork. I didn’t need to go to the Secretary of State or juggle multiple portals. That saved me a ton of time. What could be better: Upsells & Add-ons: LegalZoom offers several add-on options (e.g. expedited processing, kits, templates, etc.). While some were useful, it felt like a lot of extras pushed along the way. I’d recommend reviewing each optional service carefully before adding it. Turnaround Time on Some Documents: A few documents (beyond the core LLC formation) took longer than anticipated. If you’re under a tight deadline, you may want to choose expedited options. Customization Limits: For standard LLCs with typical needs (like mine, a cleaning business), everything was fine. But if your business is more complex (multi-member, special licensing, etc.), you might hit limits on how much the template-based services can tailor to your specific case. Overall Recommendation: If you’re looking to form an LLC without hiring a law firm or figuring out all the legal and bureaucratic steps yourself, LegalZoom is a solid choice. For my Cleaning LLC, it delivered excellent value. The convenience, guidance, and peace of mind it provided were well worth the cost. I’d definitely use them again or recommend them to others starting a business.
Was very easy to use and I got my LLC…
Was very easy to use and I got my LLC the same day. I was SHOCKED. I know every state is different but it was like a miracle. Thank you LZoom!
My experience has been excellent from…
My experience has been excellent from the first day opening my LLC, and continues to be great now that my business is thriving. All of my important documents are organized and secured on their sight. Which is amazing when getting loans and doing my taxes. They also provide great customer service every time I call with questions. Would highly recommend using LegalZoom. Plan to start another business and will be using them again. Thank you LegalZoom!
Five Stars For LegalZoom
LegalZoom offers a streamlined and accessible platform for creating an LLC, simplifying complex legal procedures for entrepreneurs. Their user-friendly interface and comprehensive guidance ensure that even individuals without legal expertise can confidently establish their businesses. Overall, LegalZoom enhances efficiency and provides valuable support in the LLC formation process.
So Helpful…
Legal Zoom is quick and easy to create a New Corporation. The price is fair. Thank you for all your assistance.
I’m new to all this basically my first…
I’m new to all this basically my first time filing for a corporation on my own and I didn’t last in 30 minutes. This is great thank you it just walks you through everything you need with answering questions. Did you already know
Leogilyn Pavo was so helpful
Leogilyn Pavo was so helpful. I needed to change my business address and Leogilyn walked me through the process step by step. Leogilyn even looked up specific answers about my corporation so I could fill out the required forms correctly. I couldn’t have done this without Leogilyn’s help!
Genaro was great!
Genaro was a great listener, remembered everything we spoke about and then walked me through the process of moving my LLC into a Corporation. Glad I called rather than try to do online - we got it all done in about 20 minutes.
Spoke clearly, was professional and very knowledgeable about his business
Edgar was so pleasant and professional and I will be sending more people to him for their corporation needs as well!! He is so knowledgeable about the sales products he sells. This was a flawless and simple process bc of him!
I'm a lawyer with almost 40 years of…
I'm a lawyer with almost 40 years of experience. I'm a DIY around the house handyman, and I DIM in law, but was short on time to establish a New York non-profit corporation in advance of actually moving to New York. Legal Zoom and Ms. Angeles were amazing. This project was accomplished with their professional zeal, and saved me a pile of time and money. Respect!
Legal Zoom takes the guesswork out
I’ve used Legal Zoom to start my nonprofit, having them assist me with the 501(c)3 paperwork was the best thing I could’ve done. They took the guesswork out, they really made the process as simple and streamlined as possible.
Legal Zoom was incredibly user friendly…
Legal Zoom was incredibly user friendly! I was able to start my non-profit, Widows Walk Project Incorporated, within days. I had to call for support on one question. The representative was super helpful and had me off the phone within minutes. Legal Zoom mailed the established non-profit paperwork to me within three days. Thank you Legal Zoom for your expedience and support!
Gail Vyeda Deserves Recognition — Outstanding Support!
I had the absolute pleasure of working with Gail Vyeda through LegalZoom’s Concierge service, and I cannot say enough good things about her. Gail is knowledgeable, patient, professional, and genuinely caring. From the very beginning, she made me feel supported, heard, and confident in the process of forming my nonprofit. She explained everything in clear terms, walked me through each step, and made sure I understood what was being filed and why. Even when I had questions outside the typical scope, she went the extra mile to help — always with kindness, clarity, and grace. She made what could’ve been a stressful experience feel seamless and empowering. Gail is exactly the kind of person who deserves to be recognized and promoted. Her dedication and warmth represent LegalZoom at its best. Thank you, Gail — you made a big difference in helping me bring my nonprofit vision to life! — LaTonya White, The Legacy Impact Fund (DBA Big Gló Foundation)
The couple of representatives I spoke…
The couple of representatives I spoke with while in the process of registering my nonprofit and applying for the 501(c)3 status were professional, friendly, knowledgeable.
LegalZoom has been a great source to…
LegalZoom has been a great source to work with. I would recommend anyone to utilize Legal Zoom who is starting a nonprofit. Very seamless and courteous! The customer service they have been providing has been excellent!
Willie is the man!!
Willie did a great job answering all my questions and helping me understand different aspects of what what happens when starting my nonprofit with Legalzoom. Great customer service experience!
In the avalanche of many questions, Ana was there to guide me
Ana provided detailed information to my questions about a nonprofit. She was helpful and patient with me. She extended herself to keep in touch and work with me when I am ready. Thank you!
Incredibly helpful!
I called with some questions and received such helpful information! My nonprofit partner and I feel confident in moving forward with Legal Zoom services for our women centered nonprofit.
Being a business owner of two businesses...
Being a business owner of two business. A for profit and now a nonprofit LegalZoom has made the business registration process effortless and seamless all while keeping my submitted documents legal with the state. I highly recommend any entrepreneur who's filing your business on your own to let LegalZoom do the handwork for you. They are fast, accurate, and efficient.
Gerald was extremely helpful to me in…
Gerald was extremely helpful to me in getting my order processed. He made it easy for me to just answer a question and continue with the process of setting up my nonprofit.
Outstanding Work
The professionalism of the team coupled with the speed of getting the nonprofit paperwork accomplished and through the system was excellent. I am very grateful. This is my second time working with Legal Zoom. Thank you very much.
Smooth Process
Kurt was very helpful and provided all the information needed to successfully complete the DBA process.
Easy and professional
I was notified by text that I needed to contact LegalZoom to provide more information to move my DBA filing along. I called in and got Raffy. He was friendly and professional and took the time to confirm that LegalZoom had received the signed documents from me that were needed to take the next steps in this process. I was connected to Raffy on my first attempt and did not have to sit in a queue waiting for someone.
10/10 customer service
Both Kathy and Princess made the process of filing my DBA incredibly easy and were able to walk me through the process the entire time. Both were incredibly kind and helpful and I'm so grateful to the LegalZoom team for being there to support me through any troubles I have with my small business!
Very helpful everyone I spoke with was…
Very helpful everyone I spoke with was very knowledgeable and pointed me in the right direction. My dba was filed swiftly and I was informed about the progress the entire time. Very happy with the results.
KIERVE has Excellent Customer Service
KIERVE was very knowledgeable and provided the information I requested with additional things to assist me with creating a new DBA. I appreciated how patient they were and ensured everything had processed to the next step before we signed off the chat. Excellent customer service!
Customer Service exceeded my expectations.
After an initial dilemma with my DBA filing in California, a LegalZoom account executive took the reigns and made everything right by going above and beyond my expectations. Thank you LegalZoom!
Very helpful
I called in looking for help with my DBA and was able to complete setting it up effortlessly and got help with a few more items I didn’t even know I needed.
Joe was extraordinary
Joe was extraordinary! I called to add a DBA to my existing LLC, and he got straight to the point with exactly what I needed. He went above and beyond by taking the time to answer my questions thoroughly and even checked my account. He pointed out a couple of things for me to review, and if that wasn’t enough, he even sent me a screenshot so I knew exactly what he was referring to. Wow—what an asset to your company! Loyal customer here!
Legalzoom has handled all our business…
Legalzoom has handled all our business formation needs with the utmost professionalism and timely filing. We appreciate their friendly and easy to use website.
Love how easy to understand the process…
Love how easy to understand the process of formation they have made!
The request I made for formation…
The request I made for formation documents was taken care of immediately and professionally. They were very helpful in getting me what I needed.
I had the absolute pleasure of working…
I had the absolute pleasure of working with Maria as my business formation specialist at LegalZoom, and I couldn’t be more grateful for her support throughout the process of creating my LLC. From start to finish, Maria was patient, knowledgeable, and incredibly thorough. She took the time to answer every one of my questions—no matter how small—and walked me through each step with clarity and confidence. Starting a business can feel overwhelming, but Maria made the entire experience smooth and manageable. Her dedication, professionalism, and genuine care for her clients truly stood out. Thanks to her guidance, I felt supported and well-informed every step of the way. Thank you, Maria, for your outstanding service and for going above and beyond. You are truly an asset to the LegalZoom team!
Using Legal Zoom made my business…
Using Legal Zoom made my business formation very easy. The program is user friendly and explains every step clearly.
Legal Zoom is a true one stop shop
This is the second company I have formed using Legal Zoom. They say what they are going to do and they do it. Legal Zoom provides all the tools and services you will need to quickly start your company, allowing you to focus on your business. The business formation specialist I spoke with, Juan was great; extremely knowledgeable and professional while giving me the feeling that I was talking with an old friend.
The agent was extremely helpful and…
The agent was extremely helpful and gave me the info that I was looking for. As soon as I got off of the phone with her, I got the official acceptance of my business formation!
Seamless Support from Day One
I was impressed by how quickly Alan, my Business Formation Specialist, reached out to me. Having support from day one is incredibly reassuring, especially as I navigate starting my first business. I look forward to seeing how my relationship with LegalZoom and my experience with their services evolve.
ClarisseTravel Wine Tourism Agency
I recently utilized LegalZoom's services. The platform was user friendly, making the complex process of business formation straight forward and accessible. The customer service team was knowledgeable and responsive, promptly addressing all my inquiries. The efficiency and professionalism demonstrated by LegalZoom have provided me with confidence and peace of mind. I highly recommend their services to anyone seeking reliable business formation assistance.
The business formation specialist…
The business formation specialist Ramses Cardenas understood my needs and articulated well the company's product. I chose the pro package because it was my best option based on the information Ramses supplied. The process was quick easy and to the point.
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300 Gym Name Ideas
Just as the first step on the treadmill can be the hardest part of starting a fitness routine, choosing a catchy gym name can be the hardest part of starting a fitness business. To help entrepreneurs like you, we’ve compiled a list of 300 possible gym names broken down by type and tone.
300 Gym Name Ideas
Just as the first step on the treadmill can be the hardest part of starting a fitness routine, choosing a catchy gym name can be the hardest part of starting a fitness business. To help entrepreneurs like you, we’ve compiled a list of 300 possible gym names broken down by type and tone.
Traditional gyms
This first list of gym names is geared toward traditional, big-box gyms. These membership-based gyms are great for all fitness levels but are especially appealing to those who are just embarking on their fitness journey. They typically have a variety of fitness services, including weight training, cardio equipment, fitness classes, and personal training, making it easy to start a fitness routine at a reasonable price.
We’ve compiled some motivational gym brand names to inspire beginners who are thinking about joining a gym. We’ve also included some cool and luxury gym name ideas to appeal to younger or more affluent customers.
Motivational names
Luxury gym names
CrossFit gyms
CrossFit gyms offer high-intensity, instructor-led workout sessions that focus on strength and functional movement. They serve fitness enthusiasts who thrive in a tight-knit community. With this in mind, you’ll want to choose a gym name that evokes feelings of strength, empowerment, and grit.
While the term has been somewhat genericized, it is important to note that CrossFit is a trademarked brand, so you cannot use any form of the name unless you pay their licensing fee and become an official affiliate.
Motivational names
Cool CrossFit gym names
Luxury gym names
Boutique studios (yoga, Pilates, barre, etc.)
Fitness clubs that focus on one type of exercise are known as boutique gyms. Pilates and yoga studios are some of the most popular, but more unique fitness offerings, like barre, bungee, or pole fitness, also contribute to the rapid market growth of boutique fitness. These small gyms offer a highly personalized fitness experience, small classes, trendy decor, and top-tier instructors, all of which demand a higher price tag.
If you plan to open a yoga studio or another boutique fitness business, it is important to choose a unique gym name that clearly indicates your fitness offerings and appeals to your target audience. If you are targeting Gen Z, funny, creative gym names will likely earn their business. Cool, catchy gym names will also help draw in a younger crowd, while luxury gym names will help attract upscale fitness fanatics. Here are some gym name ideas that will help your brand stand out against other fitness businesses.
Motivational boutique gym names
Cool boutique gym names
Luxury boutique names
Strength training gyms
Strength training or powerlifting gyms focus mainly on—you guessed it—strength and weightlifting. If you’re starting a strength training gym or fitness club, you’re probably trying to attract athletes and bodybuilders, so the gym name you choose should speak to their fitness goals, values, and competitive natures.
Motivational gym names
Cool gym names
Luxury gym names
Functional fitness gyms
Functional fitness holds a special place in the health and fitness industry. It focuses on keeping or regaining the agility to do basic daily activities, like putting on clothes or getting up from the floor.
Typical clientele can include people of all ages, but this type of fitness center may especially appeal to elderly people, people with physical disabilities, or people recovering from an injury. These are all people who may not only need specialized fitness but also might feel uncomfortable in a traditional gym.
It’s important to select a gym name that will speak to their specific situation, motivate them, and make them feel safe and comfortable.
Motivational gym names
Cool functional fitness gym names
Luxury functional fitness gym names
How to choose the best gym business name
No matter what type of fitness business you plan to start, a strong, unique gym name that resonates with your target audience's fitness philosophy will help you establish your fitness brand. Here are a few more things to consider when choosing a gym name.
Your ideal customer: Who will your gym serve? What are their fitness goals? What is their fitness philosophy? How will your fitness business appeal to them?
Your gym's values: What do you value as a gym owner? What does your gym stand for? What gap do you fill in the health and fitness industry? How can you reflect that in your gym name?
First impressions: Your gym's name is often the first interaction potential customers have. It can make the difference between scrolling by or clicking on your website. The best gym names are not only creative and unique but easy for your target audience to remember, pronounce, and spell.
Lasting impressions: Whether you have a powerlifting gym, a yoga studio, or a holistic health hub, your gym’s name should be specific enough that local customers know what you’re all about but broad enough to scale later on.
Government naming guidelines: Check both state and federal requirements before you start looking at business names.
Availability: Run your favorite gym name through our free trademark search tool before you go putting it on business cards and social media. Even accidental trademark infringement can be costly.
Once you're ready to move forward, consider a comprehensive trademark search before registering your business.
How to reserve your gym name
Once you’ve picked the perfect gym name, lock it down by registering it with your state. LegalZoom makes it easy to register your business, no matter what entity type you're interested in.
Limited Liability Company (LLC)
Limited Liability Company (LLC)
The simplest, most flexible way to structure your business to protect personal assets.
Read about LLCs
Corporation
(S corp or C corp)
Corporation
(S corp or C corp)
A more complex structure with the ability to issue shares and go public, or go global.
Explore corporations
Partnership
(LP or LLP)
Partnership
(LP or LLP)
Allows business partners to work together while maintaining some liability protections.
Partnership basics
Doing business as
(DBA)
Doing business as
(DBA)
A way to change your public-facing name without having to make changes to your business entity.
Dig into DBAs
LegalZoom can help you file your state's formation paperwork for as little as $0 + state filing fees.
What to do after you’ve registered your business name
Reserve a domain name and social handles
Reserve a domain name and social handles
Your online presence is just as important as your storefront. Here’s how to secure it:
Claim your domain name
Choose a domain that matches your business name as closely as possible.
Check social media availability
Platforms like Instagram, Facebook, and LinkedIn are key for connecting with customers.
Think long-term
Even if you don’t plan to use all platforms right away, securing them now ensures you won’t lose them later.
Protect your brand with a trademark
Protect your brand with a trademark
A trademark ensures your business name is legally yours and provides:
Exclusive rights
Prevents competitors from using your name.
Legal protection
Enforces your rights in court if necessary.
Brand credibility
Demonstrates professionalism and trustworthiness.
LegalZoom’s trademark registration service connects you with experienced attorneys who guide you through every step of the process, increasing your likelihood of approval.
Frequently asked questions
What free tools can help me choose a business name?
Our free, AI-powered gym name generator uses custom prompts to give you the best fitness business name ideas to start your gym brand on the right foot.
A thesaurus can also help you generate unique gym names. Think of some words that highlight your gym's mission, and use the thesaurus to find similar words. If nothing jumps out at you right away, try combining or slightly altering a few of them.
Family and friends can also help with brainstorming gym business names. They can offer fresh ideas and make it a fun, memorable experience. Plus, they will be more invested in your gym business if they feel they are a part of it right from the start.
Can my business have more than one name?
A business can have more than one name by using a DBA (doing business as). This is a legal way to use multiple business names without having to file multiple legal entities. You can have one LLC or corporation for your fitness business with multiple DBAs to diversify your brand and target multiple demographics. For example, you may have a women's gym, a personal training business, and a holistic wellness brand all under one LLC. Large corporations do this all the time, but each state has different DBA requirements, so be sure to check yours.
Can I change my gym business name after I register it?
You can change your business name by filing an amendment form with your state. Before you can file you will need to choose a new name, make sure it’s available, and get approval from any other LLC owners.
Should I trademark my business name?
Trademarking your gym name is not required, but it can give you grounds for legal action against copycats. It can also help you scale your gym business down the road. If you decide to register a trademark for your fitness and gym business, LegalZoom can help.
Get helpful tips and information
1 AI-generated business names may not be complete or available in your area. Get guidance from experienced business attorneys.
2 LZ Legal Services is the number one law firm filer by volume for US-based businesses at the U.S. Patent and Trademark Office.