Comparing Trademark vs Copyright Protection -

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Trademark vs Copyright Protection

Trademark and copyright registrations are both issued by the federal government and protect two distinct types of intellectual property. Here are some key differences:
A Trademark protects names, terms and symbols that are used to identify the source of goods and/or services on the market. In other words, a trademark lets the consumer distinguish one company's offerings from another's. Trademarks include brand names such as "Coca-Cola" and images such as Nike's famous "swoosh." As the owner of a federally registered trademark, you can sue for trademark infringement in federal court and prevent the importation of foreign goods that display your trademark.
Click here to start a Trademark Application.

A Copyright protects original creative works such as books, movies, songs, paintings, photographs, web content and choreography. As the owner of a federally registered copyright, you can control how your work is reproduced, distributed and presented publicly, and you can sue infringers in federal court and prevent others from importing infringing goods.
Click here to start a Copyright Application.


Trademarks Protect:
  • Company, brand, or product names
  • Logos and other marks used to identify a company or product
  • Company taglines and catch phrases such as "just do it."

Copyrights Protect:
  • Books, articles, web content, and other writings
  • Paintings, photographs, and other visual works
  • Songs, movies, television shows and ads
  • Recorded dances, choreography and other performing arts works
Which protection is right for me? See our Comparison Chart