Trademarks
Take a few simple steps to safeguard your brand. See how trademarks can protect your logos, slogans, company name, and more.
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What Are Common Law Trademark Rights?
Common law trademark rights are automatic protections that arise from actually using a trademark in commerce and it could complicate your path to trademark registration.
· 4 min read
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What Are Trademark Classes?
When you apply for a U.S. trademark, you must identify the class of goods or services for which your trademark is used. Find out more about trademark classes and why it’s important to choose the correct one.
· 4 min read
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What Is a Service Mark?
Most of us recognize the trademarks of famous brands from their logos. But what about a service mark? Find out what service marks are and how they differ from trademarks.
· 4 min read
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What Is a Trademark?
A trademark is a legally protected symbol, word, or phrase that distinguishes your intellectual property from others. We'll cover everything you need to know about trademarks and how to get one.
· 9 min read
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Do I Need a Trademark Attorney?
If you’re wondering whether you need a trademark attorney, we have answers on how complicated the trademark application process can be and why you might want help.
· 11 min read
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The Value of a Trademark: What It Can Do for Your Business
The millions of dollars spent on advertising and marketing won’t matter much if a future customer is confused about what company is selling the product that they are interested in and buys a similar product from a different company than they intended.
· 4 min read
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When Is Unauthorized Use Not Trademark Infringement?
If you draw a Dallas Mavericks emblem on your husband's birthday cake or make a Shrek costume for your daughter, is it considered trademark infringement? That depends on if you're merely displaying the trademark or appear to be sponsoring it. But what's the difference?
· 4 min read
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Should I Trademark My Name?
Celebrities from Frank Sinatra to Beyonce have trademarked their famous names. Should you trademark your name too? Find out whether your name can be trademarked and what you’ll need to do.
· 4 min read
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New Year's Resolution # 1: Trademark Your Logo
With the new year right around the corner, there is no better way to start your new business on the right foot. Logos are one of the most important marketing tools and can be trademarked just like a trade name.
· 3 min read
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Trademark a Business Name
Trademark registration can protect your business name. Find out how to get started with this easy-to-follow explanation of how the registration process works, how much it costs, how long it takes and more.
· 3 min read
