Intellectual Property
Protect your work from copycats. Learn the difference between trademarks, copyrights, and patents so you can safeguard your intellectual property.
-
What Is a Slogan and Why Does It Matter for Your Business?
There are no clearly defined rules for writing a slogan, but there are some strategies that may help you craft messaging that’s memorable and effective.
· 6 min read
-
What Is a Trademark?
A trademark is a legally protected symbol, word, or phrase that distinguishes your intellectual property from others. We'll cover everything you need to know about trademarks and how to get one.
· 9 min read
-
Brand Infringement: What It Is and How to Protect Against It
Learn how to protect your brand by registering your trademark, using it properly, monitoring the marketplace, and taking action if you spot brand infringement.
· 8 min read
-
What Are Trademark Office Actions?
Trademark office actions are official communications indicating issues or objections with your trademark application. Learn what they mean and how to handle them.
· 3 min read
-
Registering Green Trademarks
While the USPTO is actively encouraging the development of 'green' technology, green trademark and patent seekers should be well-informed going into the process to increase the probability of success—because it's not enough to just have a catchy 'green' name anymore.
· 5 min read
-
Do I Need a Trademark Attorney?
Choosing to work with a trademark attorney can be costly, but it can also save you a lot of time and frustration through the trademark application process.
· 10 min read
-
What Is Right of Publicity and How Is It Used?
The right of publicity gives you control over the commercial use of your identity. While a right, the extent of its legal protection varies across the U.S.
· 8 min read
-
How to Do a Trademark Search in 5 Simple Steps
Before you decide to trademark the name of your business or settle on a logo, make sure no one else is using them.
· 8 min read
-
When Is Unauthorized Use Not Trademark Infringement?
If you draw a Dallas Mavericks emblem on your husband's birthday cake or make a Shrek costume for your daughter, is it considered trademark infringement? That depends on if you're merely displaying the trademark or appear to be sponsoring it. But what's the difference?
· 4 min read
-
The Pros and Cons of Using a Patent Pool
Do patent pools facilitate innovation or stifle it? It depends. Learn more about the potential pros and cons of patent pools here.
· 3 min read
