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  • articleUsing Partnerships to Grow Your Business

    …In this form of partnership, also known as co-branding, businesses with noncompeting brands develop joint marketing or advertising initiatives to promote both partners' brands. Corporate partnerships. Small-business startups…

  • articleHave I Run Out of Customers? What to Do When the Phone Stops Ringing

    …time looking at your business objectively, reach out to customers and ask them why they left. Jimmy Ellis, director of Performance Marketing for Fracture , says you should call your customers…

  • articleWhat Is an SG&A Expense?

    advertising, marketing, technology, and supplies not used in manufacturing. Some of the most common expenses that do not fall under SG&A or COGS are interest and research and development…

  • articleSocial Media & Your Business: Getting Started

    …Calibrating your online marketing efforts will focus your energy and place your business in front of the right people. Plus, track conversations about your business and links to your site…

  • articleDoes Your Business Really Need a Facebook Page?

    …Unlike traditional advertising (print ads, TV, radio, etc.), the growth of social media gives small businesses access to consumers for a low start-up cost and offers the opportunity for…

  • articleHow Small Business Owners Are Spending Their Stimulus Checks

    marketing Heinrich Long, who owns and operates a small tech company, Restore Privacy , from his home office in Omaha, Neb., is investing all of his stimulus check-in online advertising

  • articleFiling a Trademark Statement of Use

    …or package; or it could be marketing or advertising materials for a service A filing fee of $150 Requesting an extension If you are not using your mark yet, you…

  • article365 Business Slogan Ideas for 2025

    …your application with the USPTO for a predictable price.  FAQs How do you use a slogan in advertising? Broadly speaking, you want to use the slogan consistently in marketing campaigns…

  • articleKey Entrepreneur Statistics

    …growing or remodeling their business (46.46%), and investing in digital marketing (39.39%). ( Guidant Financial ) A small business report found its respondents of color included business owners identifying as…

  • article10 Best Small Business Grants in Florida

    advertising, marketing, inventory, building liability insurance, security systems, and minor renovations.  To apply, businesses must have a physical address within the specified area and provide supporting documentation such as a…